EXPERIENCEBUSINESS - Harley-Davidson

3 4
otorcycle seems to be a solitary
a personal connection at many
rough demo rides, dealerships,
m, the way we connect with
ngs that sets Harley-Davidson
s becoming accessible to more
ause it’s not just about building
ilding more relationships.
riders every day. Authorized rental operations opened in
almost 100 locations in 24 states during 2000. To date,
more than 100,000 rental days have been booked through
the program. Extending the brand experience even further,
Authorized Tours provide the Harley-Davidson experience
to riders throughout Europe. 5
Harley-Davidson.com
Harley-Davidson enthusiasts rumbling along the information
superhighway have enjoyed the experience of riding into the
new e-commerce section of the harley-davidson.com website
during the last nine months of 2000. Unlike traditional
e-commerce sites, which service customers with a centralized
warehouse system, a network of actual Harley-Davidson
dealers services online customers. This helps bring the Harley-
Davidson experience to the customers and offers them the
option of purchasing products to be shipped directly or
held for pick-up from their selected dealer. More than three
million visitors surfed through the e-commerce area during
the year, collecting information, creating “wish lists,” and
purchasing products. 6
Demo Rides
The Harley-Davidson /Buell demo fleets were active during
2000, providing more than 300,000 demo rides throughout the
world. Demo fleet activities were conducted in North America
and in Europe, the Asia /Pacific region and Latin America.
Often, one ride is all it takes to create a customer for life. 7, 8
7
8