EXPERIENCEBUSINESS - Harley-Davidson

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FINANCIAL OVERVIEW Numbers are revealing, but they hardly begin to tell the story of why <strong>Harley</strong>- <strong>Davidson</strong> is successful. Ask our customers about return on investment and they’ll show you some pictures they took in the Badlands. Talk to our dealers about the bottom line and they’ll send you ® on a ride with their local H.O.G. ® or B.R.A.G. chapter. They understand what you’re asking, but for them, it’s not just about selling motorcycles. It’s about making experiences. It’s about making memories of a lifetime.
TABLE OF CONTENTS Performance Charts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24-28 Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 Management’s Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40-41 Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 Consolidated Statements of Shareholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 Report of Independent Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64-65 Corporate Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66 23
Page 1 and 2: EXPERIENCEBUSINESS Harley-Davidson,
Page 3 and 4: W hether it’s the excitement of a
Page 5 and 6: CHAIRMAN’S LETTER We fulfill drea
Page 7: CHAIRMAN’S LETTER employee involv
Page 10 and 11: The shifting of gears may seem like
Page 13 and 14: THE FAMILY MILWAUKEE, WISCONSIN Sat
Page 15: H.O.G. ® Nobody understands the Ha
Page 18 and 19: 1 2 3
Page 21 and 22: THE CONNECTION CODY, WYOMING Thursd
Page 23: 3 4 otorcycle seems to be a solitar
Page 27 and 28: 40 HARLEY-DAVIDSON, INC. YEAR-END S
Page 29 and 30: WORLDWIDE HARLEY-DAVIDSON, INC. REV
Page 31 and 32: HARLEY- DAVIDSON, INC. SELECTED FIN
Page 33 and 34: MANAGEMENT’ S DISCUSSION AND ANAL
Page 41 and 42: HARLEY- DAVIDSON, INC. CONSOLIDATED
Page 47 and 48: HARLEY- DAVIDSON, INC. NOTES TO CON
Page 65 and 66: SUPPLEMENTARY DATA QUARTERLY FINANC
Page 67 and 68: Sarah L. Levinson ChairMom and Chie
Page 70: OU R MI S SI ON We fulfill dreams t

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