EXPERIENCEBUSINESS - Harley-Davidson

More documents

Recommendations

Info

CHAIRMAN’S LETTER Under new leadership, our General Merchandise area saw revenues increase by 14.1 percent. Ruth Crowley joined the company as Vice President of this business segment early in the year. Prior to joining Harley, Ruth was Senior Vice President, Retail, of Universal Studios Recreation Group where she was responsible for the global retail business of the Universal Studios brands. We know that many Harley- Davidson customers first experience our brand through the purchase of clothing, children’s toys or other merchandise items. Ruth’s contributions are focused on adding new dimensions to this important part of the Harley-Davidson experience. Harley-Davidson Financial Services also had a great year during 2000 as operating income increased an impressive 34.3 percent to $37.2 million. More than 60,000 buyers were able to experience the fun and excitement of Harley-Davidson ownership with the help of HDFS financing. Consolidated revenues for Harley-Davidson, Inc. also experienced an 18.5 percent increase to $2.91 billion compared with $2.45 billion in 1999. Our diluted earnings per share grew at an even faster rate of 31.1 percent, to $1.13. These are impressive financial results. But we’re not complacent. During the past five years, we have invested more than $800 million in new information systems, equipment and production facilities as we prepared to offer the Harley-Davidson experience of motorcycling to more and more people. “ Harley-Davidson achieved its 15th consecutive year of record revenue and earnings.” As different as our “E” business is from the common notion of e-business, in areas where it makes sense for the Company, we are quite active in the e-business “revolution.” We have one of the finest product-oriented Internet sites on the World Wide Web and our motorcycle dealer network is “wired” with the Motor Company through our h-dnet.com and Talon ® systems. Our internal communications are made all the more efficient through R.I.D.E., our Rapid Information Delivery & Exchange network that is available to every employee, and we and our suppliers provide information via the Internet. Our employees are committed to quality and to the brand, and they are the primary source of our sustainable competitive advantage. Once again, Fortune magazine has named Harley-Davidson one of the Top 100 Companies to work for in America. Our relationship with the unionized workforce is also one of the best in the country. In fact, last fall we entered into a new agreement with our union partners in York, Pennsylvania that extends our relationship into 2007. This agreement demonstrates the collaborative approach we take with all our employees and it helps ensure a positive climate for continued investment in the business. To help manage Harley-Davidson’s tremendous growth in personnel around the world, we have brought in Harold Scott as Vice President of Human Resources. Harold’s experience and guidance will help the Company preserve its unique culture of 4
CHAIRMAN’S LETTER employee involvement while it undergoes the tremendous change inherent in our plans for future growth. Prior to joining Harley-Davidson, Harold served as Vice President of Human Resources for Otis Elevator Company, a division of United Technologies. To assure continued demand for our products we are constantly expanding the number of ways for people to enjoy the Harley-Davidson experience. For example, our website www.harley-davidson.com, with its e-commerce section, brought the Harley- Davidson experience to more than five million unique visitors during the past year. Harley-Davidson and Buell demo rides and new product displays at major events like Daytona, Sturgis and throughout the world brought the experience to millions of additional motorcycle enthusiasts. Last year, Rider’s Edge, SM the Harley-Davidson Academy of Motorcycling, introduced nearly 1,000 aspiring motorcyclists to the excitement of riding and the camaraderie of Harley-Davdison. For many, the New Rider Course fulfilled a long-held dream of learning how to ride. Through their direct involvement in fulfilling these dreams, participating dealers are creating new customers today and forging the bonds that will lead to lifetime relationships. Authorized Harley-Davidson ® Rentals brought the experience to another 100,000 riders. Today, we have almost 100 rental operators in 24 states and we’re actively expanding into international markets. As always, the Harley Owners Group ® offered a variety of experiences to nearly 600,000 members worldwide during 2000. From Mexico to Mount Fuji, from Austria to Australia, H.O.G. chapters sponsored rides, events and fund-raisers in more than 100 countries around the globe. And the Buell owners group, B.R.A.G., ® is growing rapidly, adding more events and members as each day passes. To help ensure that the experiences of motorcycling are more enjoyable each day, we’ve embarked on an aggressive quality plan that involves every employee of the corporation. We are very proud of the worldclass products we build and the services we deliver, but we know that we must always continue to improve. In late 2000, we completed work on the first chapter of our Strategic Plan for Sustainable Growth. This plan sets out the strategic direction of the Company – our product strategy, production goals, sales, marketing and communications activities, training, dealer relations, and much more. It’s a comprehensive guide to sustaining the growth of our Experience Business. As you read through this Annual Report you’ll witness the unfolding of a variety of motorcycling experiences. But these are just a sampling of the plethora of experiences that surround our Harley riders. Whether you’re a rider who has shared something similar, or a current or prospective employee, or supplier, or a community partner, or an investor – I’m certain that you will feel the power of this brand and this Company to serve our stakeholders well. We dedicate ourselves to that goal. Jeffrey L. Bleustein Chairman & Chief Executive Officer, Harley-Davidson, Inc. 5
Page 1 and 2: EXPERIENCEBUSINESS Harley-Davidson,
Page 3 and 4: W hether it’s the excitement of a
Page 5: CHAIRMAN’S LETTER We fulfill drea
Page 10 and 11: The shifting of gears may seem like
Page 13 and 14: THE FAMILY MILWAUKEE, WISCONSIN Sat
Page 15: H.O.G. ® Nobody understands the Ha
Page 18 and 19: 1 2 3
Page 21 and 22: THE CONNECTION CODY, WYOMING Thursd
Page 23 and 24: 3 4 otorcycle seems to be a solitar
Page 25 and 26: TABLE OF CONTENTS Performance Chart
Page 27 and 28: 40 HARLEY-DAVIDSON, INC. YEAR-END S
Page 29 and 30: WORLDWIDE HARLEY-DAVIDSON, INC. REV
Page 31 and 32: HARLEY- DAVIDSON, INC. SELECTED FIN
Page 33 and 34: MANAGEMENT’ S DISCUSSION AND ANAL
Page 41 and 42: HARLEY- DAVIDSON, INC. CONSOLIDATED
Page 47 and 48: HARLEY- DAVIDSON, INC. NOTES TO CON
Page 57 and 58:
HARLEY- DAVIDSON, INC. NOTES TO CON
Page 59 and 60:
Page 61 and 62:
Page 63 and 64:
Page 65 and 66:
SUPPLEMENTARY DATA QUARTERLY FINANC
Page 67 and 68:
Sarah L. Levinson ChairMom and Chie
Page 70:
OU R MI S SI ON We fulfill dreams t
show all

EXPERIENCEBUSINESS - Harley-Davidson

Create successful ePaper yourself

Delete template?

Save as template?