Tourism Saskatchewan - IndustryMatters.com

Tourism Saskatchewan underwent some significant
internal changes throughout the year to meet the
changing demands of the sector and align with the goals
set out in the Three-Year Business Plan 2009-2012.
Several management personnel assumed new positions,
and the Industry Relations (now Communications
Branch) and Marketing Departments were merged. A new
department, eBusiness and Technology, was created to
reflect the increasing importance of technology and social
media to the tourism industry.
The year 2010-2011 proved to be one filled with both
change and achievement. Once again, Tourism
Saskatchewan successfully fulfilled its core operational
objectives: providing visitor information services,
educating and training the tourism industry workforce,
planning and developing destination areas, administering
tourism funding programs, conducting research and
policy development in tourism, raising awareness of the
tourism sector, and marketing our province to potential
visitors on the national and international stage.
Another significant change in 2011 was the Tourism
Funding Program Review. The Memorandum of
Agreement (MOA) between Tourism Saskatchewan, the
five rural Regions, and the City Marketing Organizations
(CMOs), which defined funding relationships between the
various bodies in the agreement, was set to expire in
2011. At a meeting of the Regional Chairs in April 2011,
they clearly expressed their desire for a more efficient,
responsive funding model – one that would improve the
“bottom line” for operators and attractions. Since then,
work has been underway to consult with industry and
stakeholders to develop and implement a new funding
model that will continue to grow the sector, while
maintaining the grassroots connections with industry that
are vital to success.
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