Tourism Saskatchewan - IndustryMatters.com

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Cultural Partnership
In 2010, Tourism Saskatchewan and the Saskatchewan
Professional Art Galleries Association, now rebranded as
SaskArt, embraced a cultural partnership that showcases
the work of Saskatchewan artists. Tourism
Saskatchewan’s Regina Office doubles as a gallery
space for an exhibition, curated by artist/gallery owner
Darrell Bell, that features works by established and
emerging artists. In addition to the selections on loan
from several SaskArt members, pieces from the
Saskatchewan Arts Board permanent collection and
Traditions Handcraft Gallery are also on display. The
exhibition has attracted new visitors to Tourism
Saskatchewan’s Regina location and directed business to
the participating SaskArt galleries and the artists
represented. Tourism Saskatchewan and SaskArt
continue to build on their partnership, with projects for
broader marketing and promotional activities under
consideration.
President/CEO Public Profile
President/CEO Dr. Lynda Haverstock is in high demand
as a public speaker. She uses her profile to broaden
awareness about the important contributions tourism
makes to the economy and to the quality of life in
Saskatchewan. In 2010-2011, Dr. Haverstock delivered
more than 60 public addresses and messages to a
diverse range of audiences, from community groups to
academic forums to VIP events hosting dignitaries and
international guests. In every instance, information is
communicated about Saskatchewan’s exceptional
tourism offerings. In her statements to local/provincial
audiences, she stresses the importance of building a
“Culture of Quality,” encouraging resident pride, and
embracing the responsibility of being our province’s most
enthusiastic cheerleaders.
Dr. Haverstock’s participation on a number of boards and
committees heightens the profile of Tourism
Saskatchewan and the sector. Her commitments range
from hosting the President’s Task Teams to involvement
on committees, such as the Tourism Alliance of Western
Canada and acting as an advisor to the President of the
Saskatchewan Indian Institute of Technologies (SIIT).
Preceding and during 2011, she embraced multiple roles
involving arts and cultural initiatives. These included
participating on the Advisory Council for National Arts
Centre’s impressive Prairie Scene and representing
Saskatchewan during the showcase in April, and serving
as Honourary Ambassador for Swift Current’s historic
Lyric Theatre in its efforts to raise funds for renovations
and to ensure the future of this landmark building.
Rural Highway Advisory Committee/Other
Government Committees
Through its work on the Ministry of Highways and
Infrastructure’s Rural Highway Advisory Committee,
Tourism Saskatchewan participates in the evaluation and
ranking of highway construction priorities. This has led to
the engagement of numerous tourism stakeholders in the
process, as well as the prioritization of highway projects
that will benefit Saskatchewan’s tourism sector.
A new initiative for 2011 was the announcement of the
Tourism and Community Access Roads Program. The
development of access roads was announced for the
following communities: Wakaw Lake Regional Park, the
town of Laird, and Anglin Lake, location of the proposed
new Anglin/Emma Lakes Provincial Park.
Tourism Saskatchewan also represents the tourism
sector on the Minister’s Wildlife Policy and Fisheries
Policy Advisory Committees, and has taken part in a
number of Crown land use planning processes.
Constituency Reports
Constituency Reports were sent to all 58 Saskatchewan
Members of the Legislative Assembly in May. These
reports provided an overview of the benefits of tourism in
each constituency. They included information on traveller
expenditures, tourism-related employment, as well as
tourism businesses and events operating within each
constituency.