Tourism Saskatchewan - IndustryMatters.com

certification in tourism professions. These dinners also
recognized Saskatchewan businesses that have
demonstrated best practices and a commitment to
employee training and development. Two honourees
received special recognition for the milestones that their
professional certifications represent for tourism in
Saskatchewan: the first professional certification
awarded, for bartender, in 1994; and the 2,000th
awarded, for bartender, in 2011.
Career Fairs/Presentations
In 2010-2011, STEC delivered 13 career awareness
presentations in high schools across the province and
participated in three career fairs. Career promotion has
shifted to engaging employers to create rewarding and
enriching experiences for youth exploring opportunities in
tourism occupations. Support continues for three high
schools that deliver the Canadian Academy of Travel and
Tourism (CATT) program: Nutana Collegiate, Mount Royal
Collegiate, and Punnichy Community High School.
Promotions in 2010-2011 are expected to yield at least
three new CATT schools in the coming year.
Advisory Services
The new Tourism Business Development and Financing
Guide has been completed. It provides an overview of the
steps and considerations necessary to evaluate and
prepare for the operation of a tourism business venture. It
also includes key resources for each step in the
development process and a comprehensive list of
pertinent government departments, agencies, and
funding contacts.
Itinerary Development
A collection of 16 self-drive itineraries around the
province has been completed. Some of the itinerary
themes include: Western Adventure, Wellness and Spas,
Multicultural Heritage, Artistic Culture, Food and Farming,
Cycling, Bird Watching, Spectacular Landscapes, Trails of
1885, North West Mounted Police, Adventure Canoeing
on the Clearwater River, and Hiking the Boreal Trail.
Events Saskatchewan
Events Saskatchewan is a partnership between Tourism
Saskatchewan, SaskSport, SaskCulture, and the
Saskatchewan Parks and Recreation Association. The
partnership has opportunities to leverage the strength of
individual member organizations in its planning,
organizing, and marketing of events.
Industry Communication
Communication with the industry continues through a
variety of mediums, including the quarterly printed
newsletter, Going Places, www.industrymatters.com
website, and Industry Update and Here & There e-
newsletters. In all cases, the goal is to provide pertinent
information to members in a timely and efficient manner.
The new Community Tourism Planning Guide has also
been completed. It has been prepared to help community
leaders direct and focus tourism planning capabilities at
the community and district level. It gives communities the
necessary tools to review how successful their activities
have been in the past, and to identify new partnerships
and opportunities for the future.
30