Tourism Saskatchewan - IndustryMatters.com

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Membership Over 1,700 Marketing Director of Marketing: Jonathan Potts Board of Directors Executive Office President/Chief Executive Officer: Dr. Lynda Haverstock Vice-President: Candace Phelps Responsible for all operational activities, manages corporate/community/government relations, executive communications, human resources, event management, policy development, special projects, and lobbies on behalf of the sector. President/CEO works with the Board of Directors to ensure that the governance model is properly executed. Executive Office provides administrative support to the Board of Directors and oversees the organization and activities of the President’s Task Teams. Finance and Administration Chief Financial Officer: Veronica Gelowitz Responsible for promoting awareness of the province’s tourism opportunities and expanding communication with and on behalf of the sector. Functions managed by the department include: advertising, promotion, media publicity, research, front-line visitor services, image library, production of travel literature, advertising sales, and corporate communications. eBusiness and Technology Director of eBusiness and Technology: Grant McDonald Responsible for promoting Saskatchewan’s tourism sector through online channels, and guiding the strategic implementation of technology throughout the organization. The department manages the consumer website (www.sasktourism.com), along with mobile and specialty sites and apps, online advertising, social media, consumer email marketing, as well as the development and maintenance of tourism industry databases. Responsible for financial management and reporting, and facilities and materials administration. The department supports the corporate accountability of Tourism Saskatchewan’s operations and ensures financial and administrative systems are in place to manage efficient, cost-effective performance. Industry Development Director of Industry Development: Ian McGilp Responsible for providing tourism planning assistance and direction to destination areas, communities, businesses, attractions, and related groups throughout the province. These activities focus on creating a business environment that leads to increased visitor expenditures and profitable operating results. The department is also responsible for providing membership administration. 6
Lake Diefenbaker Quality Assurance Program Director of Quality Assurance: Tracy Breher Saskatchewan Tourism Education Council (STEC) Director of Education and Training (STEC): Carol Lumb Responsible for the creation of a sector-wide Quality Assurance Program (QAP) for the province. Building on the foundation and leadership provided by the President’s Quality Assurance Task Team, the program will be industry-developed and accessible for all business types. The QAP is in the development phase, with the first program streams targeted for introduction in fall 2012. Responsible for the coordination of human resource development initiatives, and the provision of education and training to support Saskatchewan’s tourism sector. STEC’s mandate addresses human resource management, employee recruitment and retention, postsecondary and technical training, awareness of tourism as a viable career choice, and the development of a professional and more representative tourism workforce. 7
Page 2 and 3: illion in travel expenditures in 20
Page 4 and 5: Saskatchewan’s tourism sector exp
Page 6 and 7: The tourism sector in Saskatchewan
Page 10 and 11: Tourism Saskatchewan is governed by
Page 12 and 13: This past year has been one of cont
Page 14 and 15: 12 The past year has been a tumultu
Page 16 and 17: Instilling a “Culture of Quality
Page 18 and 19: The 2010-2011 fiscal year was a per
Page 20 and 21: Tourism Saskatchewan underwent some
Page 22 and 23: One of Tourism Saskatchewan’s End
Page 24 and 25: events. Overall, close to 3 million
Page 26 and 27: The Ministry of Government Services
Page 30 and 31: announcement of major highway impro
Page 32 and 33: certification in tourism profession
Page 34 and 35: 32 One of Tourism Saskatchewan’s
Page 36 and 37: 34 Cultural Partnership In 2010, To
Page 40 and 41: Tourism Saskatchewan has introduced
Page 42 and 43: Several Task Team members were a pa
Page 44 and 45: To the Members of Tourism Saskatche
Page 46 and 47: AS AT SEPTEMBER 30, 2011 2011 2010
Page 48 and 49: YEAR ENDED SEPTEMBER 30, 2011 Inter
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Page 56 and 57: YEAR ENDED SEPTEMBER 30, 2011 ADMIN
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YEAR ENDED SEPTEMBER 30, 2011 MEMBE
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Photography by Davin Andrie, Paul A
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