Tourism Saskatchewan - IndustryMatters.com

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Saskatchewan’s tourism sector experienced growth in a number of areas in 2010-2011. Traveller expenditures were nearly $1.65 billion, employment figures showed that more than 58,000 people made their living in tourism-related occupations, and 9 million visits were made to and within Saskatchewan. Even with this success, there are still opportunities for growth and development. In order to sustain this momentum, it is essential that Tourism Saskatchewan continues to market the province strategically and meets the four objectives set forth within its Ends Policies. Building on the achievements of 2010-2011 and looking forward to the coming year, Tourism Saskatchewan will PROMOTE Saskatchewan, DEVELOP capacity, ADVOCATE on behalf of Saskatchewan’s tourism industry, and LEAD through corporate stewardship. In turn, the organization will strive to achieve its Vision of being “the driving force in the development and marketing of a world-class destination.” 2
SaskPower Windscape Kite Festival, Swift Current Tourism Saskatchewan....................................................4 Promote.........................................................................19 Organizational Structure..................................................6 Develop .........................................................................25 Board of Directors ...........................................................8 Advocate........................................................................31 Message from the Minister ............................................10 Lead ..............................................................................35 Message from the Chair ................................................12 President’s Task Teams .................................................39 Message from the President/CEO.................................14 Financial Statements.....................................................41 2010-2011 in Review.....................................................16 Cover image: Grasslands National Park of Canada 3
Page 2 and 3: illion in travel expenditures in 20
Page 6 and 7: The tourism sector in Saskatchewan
Page 8 and 9: Membership Over 1,700 Marketing Dir
Page 10 and 11: Tourism Saskatchewan is governed by
Page 12 and 13: This past year has been one of cont
Page 14 and 15: 12 The past year has been a tumultu
Page 16 and 17: Instilling a “Culture of Quality
Page 18 and 19: The 2010-2011 fiscal year was a per
Page 20 and 21: Tourism Saskatchewan underwent some
Page 22 and 23: One of Tourism Saskatchewan’s End
Page 24 and 25: events. Overall, close to 3 million
Page 26 and 27: The Ministry of Government Services
Page 30 and 31: announcement of major highway impro
Page 32 and 33: certification in tourism profession
Page 34 and 35: 32 One of Tourism Saskatchewan’s
Page 36 and 37: 34 Cultural Partnership In 2010, To
Page 40 and 41: Tourism Saskatchewan has introduced
Page 42 and 43: Several Task Team members were a pa
Page 44 and 45: To the Members of Tourism Saskatche
Page 46 and 47: AS AT SEPTEMBER 30, 2011 2011 2010
Page 48 and 49: YEAR ENDED SEPTEMBER 30, 2011 Inter
Page 50 and 51: YEAR ENDED SEPTEMBER 30, 2011 1. DE
Page 52 and 53: YEAR ENDED SEPTEMBER 30, 2011 50 3.
Page 54 and 55:
YEAR ENDED SEPTEMBER 30, 2011 c) Ed
Page 56 and 57:
YEAR ENDED SEPTEMBER 30, 2011 ADMIN
Page 58 and 59:
YEAR ENDED SEPTEMBER 30, 2011 MEMBE
Page 60:
Photography by Davin Andrie, Paul A
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Tourism Saskatchewan - IndustryMatters.com

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