Tourism Saskatchewan - IndustryMatters.com

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Tourism Saskatchewan underwent some significant internal changes throughout the year to meet the changing demands of the sector and align with the goals set out in the Three-Year Business Plan 2009-2012. Several management personnel assumed new positions, and the Industry Relations (now Communications Branch) and Marketing Departments were merged. A new department, eBusiness and Technology, was created to reflect the increasing importance of technology and social media to the tourism industry. The year 2010-2011 proved to be one filled with both change and achievement. Once again, Tourism Saskatchewan successfully fulfilled its core operational objectives: providing visitor information services, educating and training the tourism industry workforce, planning and developing destination areas, administering tourism funding programs, conducting research and policy development in tourism, raising awareness of the tourism sector, and marketing our province to potential visitors on the national and international stage. Another significant change in 2011 was the Tourism Funding Program Review. The Memorandum of Agreement (MOA) between Tourism Saskatchewan, the five rural Regions, and the City Marketing Organizations (CMOs), which defined funding relationships between the various bodies in the agreement, was set to expire in 2011. At a meeting of the Regional Chairs in April 2011, they clearly expressed their desire for a more efficient, responsive funding model – one that would improve the “bottom line” for operators and attractions. Since then, work has been underway to consult with industry and stakeholders to develop and implement a new funding model that will continue to grow the sector, while maintaining the grassroots connections with industry that are vital to success. 18
This summer, I went on a video blogging tour of Saskatchewan for Explore Saskatchewan. Whether I was in Prince Albert National Park, Fort Battleford, Wanuskewin Heritage Park or Government House in Regina, I met some great people and had a lot of fun. I even got a mud wrap at Manitou Springs. I found out firsthand how much Saskatchewan has to offer people, whether they’re visiting from outside the province or residents who want to explore what’s going on right in their backyard. I think the Explore Saskatchewan campaign did a great job of showcasing the great things we’ve got in our province. – Scott Schultz
Page 2 and 3: illion in travel expenditures in 20
Page 4 and 5: Saskatchewan’s tourism sector exp
Page 6 and 7: The tourism sector in Saskatchewan
Page 8 and 9: Membership Over 1,700 Marketing Dir
Page 10 and 11: Tourism Saskatchewan is governed by
Page 12 and 13: This past year has been one of cont
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Page 16 and 17: Instilling a “Culture of Quality
Page 18 and 19: The 2010-2011 fiscal year was a per
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Page 24 and 25: events. Overall, close to 3 million
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Page 30 and 31: announcement of major highway impro
Page 32 and 33: certification in tourism profession
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Page 44 and 45: To the Members of Tourism Saskatche
Page 46 and 47: AS AT SEPTEMBER 30, 2011 2011 2010
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Page 60: Photography by Davin Andrie, Paul A

Tourism Saskatchewan - IndustryMatters.com

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