Tourism Saskatchewan - IndustryMatters.com

The Ministry of Government Services finished
renovations at the Fleming VRC in the spring. These
renovations, combined with the new parking lot and entry
from the highway completed late in the 2010 season,
helped boost visits to this VRC this season. There were
24.5 per cent more visitors to the Fleming centre in 2011
than in 2010, leading to the highest visitation level for this
VRC in five years.
Tourism Saskatchewan improved the live chat system on
its main consumer website. This system allows travel
counsellors to be more proactive in directly engaging
website visitors in an electronic conversation.
Photography and Imagery
Throughout the 2010-2011 fiscal year, 137 image
requests were fulfilled, and an additional 1,489 images
were downloaded from the online image library. There
were 27 requests for video footage and copies of Tourism
Saskatchewan’s promotional videos.
Travel Literature
Tourism Saskatchewan’s travel guides are core marketing
pieces for the organization and the sector. The
Saskatchewan Discovery Guide, launched in December
2009, is a comprehensive travel publication filled with
information about communities, events, attractions, parks,
history, culture, accommodations, campgrounds,
suggested itineraries, opportunities for adventure and
recreation, and more.
In 2011, the Saskatchewan Fishing & Hunting Guide was
re-designed to include feature stories and articles on
operators, individuals, and topics of keen interest to
Canadian and American hunters and anglers. The new
design will continue for 2012. The Perfect Drive:
Saskatchewan Golf Vacations and the Official
Saskatchewan Road Map complete Tourism
Saskatchewan’s travel literature series.
Tourism Saskatchewan partnered with the Ministry of
Tourism, Parks, Culture and Sport to capture new
photography in six provincial parks during the summer.
The Marketing team also acquired new photography
featuring fishing, RVing, golfing, and houseboating
activities in the Nipawin and Tobin Lake area. The team
also captured new fishing video at Tobin Lake.
In addition, Marketing supported Eric Lindberg, the
Society of American Travel Writers’ Photographer of the
Year, on his third trip to Saskatchewan. He took
photographs in Regina, in partnership with Regina
Regional Opportunities Commission, and the southwest
part of the province, including the Big Muddy Badlands
and Grasslands National Park.
24