Tourism Saskatchewan - IndustryMatters.com
Tourism Saskatchewan - IndustryMatters.com
Tourism Saskatchewan - IndustryMatters.com
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<strong>Saskatchewan</strong>’s tourism sector experienced growth in a<br />
number of areas in 2010-2011. Traveller expenditures<br />
were nearly $1.65 billion, employment figures showed<br />
that more than 58,000 people made their living in<br />
tourism-related occupations, and 9 million visits were<br />
made to and within <strong>Saskatchewan</strong>.<br />
Even with this success, there are still opportunities for<br />
growth and development. In order to sustain this<br />
momentum, it is essential that <strong>Tourism</strong> <strong>Saskatchewan</strong><br />
continues to market the province strategically and meets<br />
the four objectives set forth within its Ends Policies.<br />
Building on the achievements of 2010-2011 and looking<br />
forward to the <strong>com</strong>ing year, <strong>Tourism</strong> <strong>Saskatchewan</strong> will<br />
PROMOTE <strong>Saskatchewan</strong>, DEVELOP capacity,<br />
ADVOCATE on behalf of <strong>Saskatchewan</strong>’s tourism<br />
industry, and LEAD through corporate stewardship. In<br />
turn, the organization will strive to achieve its Vision of<br />
being “the driving force in the development and marketing<br />
of a world-class destination.”<br />
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