Tourism Saskatchewan - IndustryMatters.com

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34 Cultural Partnership In 2010, Tourism Saskatchewan and the Saskatchewan Professional Art Galleries Association, now rebranded as SaskArt, embraced a cultural partnership that showcases the work of Saskatchewan artists. Tourism Saskatchewan’s Regina Office doubles as a gallery space for an exhibition, curated by artist/gallery owner Darrell Bell, that features works by established and emerging artists. In addition to the selections on loan from several SaskArt members, pieces from the Saskatchewan Arts Board permanent collection and Traditions Handcraft Gallery are also on display. The exhibition has attracted new visitors to Tourism Saskatchewan’s Regina location and directed business to the participating SaskArt galleries and the artists represented. Tourism Saskatchewan and SaskArt continue to build on their partnership, with projects for broader marketing and promotional activities under consideration. President/CEO Public Profile President/CEO Dr. Lynda Haverstock is in high demand as a public speaker. She uses her profile to broaden awareness about the important contributions tourism makes to the economy and to the quality of life in Saskatchewan. In 2010-2011, Dr. Haverstock delivered more than 60 public addresses and messages to a diverse range of audiences, from community groups to academic forums to VIP events hosting dignitaries and international guests. In every instance, information is communicated about Saskatchewan’s exceptional tourism offerings. In her statements to local/provincial audiences, she stresses the importance of building a “Culture of Quality,” encouraging resident pride, and embracing the responsibility of being our province’s most enthusiastic cheerleaders. Dr. Haverstock’s participation on a number of boards and committees heightens the profile of Tourism Saskatchewan and the sector. Her commitments range from hosting the President’s Task Teams to involvement on committees, such as the Tourism Alliance of Western Canada and acting as an advisor to the President of the Saskatchewan Indian Institute of Technologies (SIIT). Preceding and during 2011, she embraced multiple roles involving arts and cultural initiatives. These included participating on the Advisory Council for National Arts Centre’s impressive Prairie Scene and representing Saskatchewan during the showcase in April, and serving as Honourary Ambassador for Swift Current’s historic Lyric Theatre in its efforts to raise funds for renovations and to ensure the future of this landmark building. Rural Highway Advisory Committee/Other Government Committees Through its work on the Ministry of Highways and Infrastructure’s Rural Highway Advisory Committee, Tourism Saskatchewan participates in the evaluation and ranking of highway construction priorities. This has led to the engagement of numerous tourism stakeholders in the process, as well as the prioritization of highway projects that will benefit Saskatchewan’s tourism sector. A new initiative for 2011 was the announcement of the Tourism and Community Access Roads Program. The development of access roads was announced for the following communities: Wakaw Lake Regional Park, the town of Laird, and Anglin Lake, location of the proposed new Anglin/Emma Lakes Provincial Park. Tourism Saskatchewan also represents the tourism sector on the Minister’s Wildlife Policy and Fisheries Policy Advisory Committees, and has taken part in a number of Crown land use planning processes. Constituency Reports Constituency Reports were sent to all 58 Saskatchewan Members of the Legislative Assembly in May. These reports provided an overview of the benefits of tourism in each constituency. They included information on traveller expenditures, tourism-related employment, as well as tourism businesses and events operating within each constituency.
“Efficiency, effectiveness, and innovation are crucial to driving success in a highly competitive environment. I believe the new tourism funding program will enable this while further strengthening both the capacity of, and the strategic partnerships within, our diverse tourism industry. Congratulations to the many stakeholders for recognizing the opportunity for change!” – Lynn Flury, Hilton Garden Inn
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Page 60: Photography by Davin Andrie, Paul A

Tourism Saskatchewan - IndustryMatters.com

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