2001 Annual Report - Unibail-Rodamco

CONVENTION-EXHIBITION CENTERS
Emergence of a French leader in the convention-exhibition market
In 1999, Unibail decided to develop a third strategic business line, investing in convention
and exhibition centers. At year-end 1999, Unibail launched a friendly takeover bid for the Parc des
Expositions at Porte de Versailles, which became part of the Group in March 2000.
This acquisition complemented the initial purchase of Espace Champerret, some ten years ago
and the subsequent acquisition in 1999 of Cnit-La Défense and Carrousel du Louvre. This expansion
continued in 2001 with the acquisition of the Foyer de la Grande Arche in La Défense (9,500 m 2 )
and the integration of the Cœur Défense conference center facilities (3,330 m 2 ).
In less than three years, Unibail has achieved its aim of becoming a leading player in the
convention-exhibition market by operating 309,000 m 2 of event space located in Paris and
La Défense.
In conjunction with the development of this division, a new visual identity was created.
Since January 1, 2002, all these sites have been grouped together under the umbrella brand
‘Paris-Expo®’ and the corporate slogan “The Paris Meeting Points®”.
Foyer
A1 de l'Arche
Cnit
Cœur Défense
Conférences
La Défense
Espace Champerret
A1
A13
Paris
Carrousel du Louvre
A3
Hôtel Méridien Montparnasse
Porte de Versailles
A4
A6
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