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New multishop operator event at NACE proves to be a popular draw<br />

by John Yoswick<br />

Orlando, Fla.—In what appears to be a<br />

w<strong>in</strong> for organizers <strong>of</strong> the 2011<br />

International Autobody Congress &<br />

Exposition (NACE), this year’s event<br />

<strong>in</strong>cluded its first day-long symposium for<br />

multishop operators (MSOs) <strong>in</strong> the<br />

collision repair <strong>in</strong>dustry.<br />

About 130 such MSOs attended, and<br />

their presence at NACE was noted by a<br />

number <strong>of</strong> exhibitors <strong>in</strong>terviewed as the<br />

show ended.<br />

In kick<strong>in</strong>g <strong>of</strong>f the MSO symposium,<br />

consultant Marcy Tieger <strong>of</strong> Symphony<br />

Advisors noted that MSOs this past<br />

decade have developed the systems,<br />

tra<strong>in</strong><strong>in</strong>g, and talent to provide the<br />

consistent performance among locations<br />

that make them attractive partners for<br />

<strong>in</strong>surers.<br />

While much <strong>of</strong> the <strong>in</strong>dustry reports that<br />

Matthew Ohrnste<strong>in</strong> <strong>of</strong> Symphony Advisors moderates a<br />

panel <strong>of</strong> representatives <strong>of</strong> four top multishop operators,<br />

which comb<strong>in</strong>ed have more than 412 shops.<br />

sales have been flat or have grown<br />

modestly, Tieger said, MSOs are<br />

averag<strong>in</strong>g 10-percent growth for the four<br />

quarters end<strong>in</strong>g earlier this year. “So<br />

MSOs are mov<strong>in</strong>g<br />

rapidly ahead <strong>of</strong> the<br />

pack,” she said.<br />

Matthew Ohrnste<strong>in</strong>,<br />

the manag<strong>in</strong>g director <strong>of</strong><br />

Symphony Advisors,<br />

<strong>in</strong>troduced a panel that<br />

<strong>in</strong>cluded representatives<br />

<strong>of</strong> four <strong>of</strong> the largest<br />

MSOs: ABRA Body &<br />

Pa<strong>in</strong>t, Service K<strong>in</strong>g,<br />

Caliber Collision<br />

Centers, and The Boyd<br />

Group (which operates <strong>in</strong><br />

the U.S. under the<br />

Gerber Collision and<br />

True2Form trade names).<br />

Ohrnste<strong>in</strong> cited news stories about those<br />

companies from just the previous month,<br />

<strong>in</strong> which all had opened or acquired new<br />

locations. Comb<strong>in</strong>ed, he said, those four<br />

alone have more than 412 shops, 7,200<br />

employees, and $1.26 billion <strong>in</strong> sales (<strong>in</strong><br />

what is estimated to be about a $30 billion<br />

<strong>in</strong>dustry).<br />

A lunchtime speaker focused on the<br />

<strong>in</strong>vestor view <strong>of</strong> MSOs, and a second<br />

panel exam<strong>in</strong>ed the chang<strong>in</strong>g relationship<br />

among MSOs, <strong>in</strong>surers, and vendors.<br />

Another panel discussed issues related to<br />

acquir<strong>in</strong>g and develop<strong>in</strong>g new locations.<br />

Ron Pyle, executive director <strong>of</strong> the<br />

Automotive Service Association (ASA),<br />

which hosts NACE, said participation <strong>in</strong><br />

the MSO symposium had exceeded<br />

expectations, that it will be a cont<strong>in</strong>ued<br />

part <strong>of</strong> NACE, and will rema<strong>in</strong> a session<br />

open only to MSO operators.<br />

Pyle said NACE will cont<strong>in</strong>ue to <strong>of</strong>fer<br />

sessions for s<strong>in</strong>gle-location owners<br />

look<strong>in</strong>g to expand <strong>in</strong>to multiple<br />

operations. n<br />

Cont<strong>in</strong>uous improvement means implement<strong>in</strong>g problem-solv<strong>in</strong>g teamwork<br />

Cont<strong>in</strong>ued from page C-2<br />

Anderson also noted that 785 collision<br />

repair shops closed <strong>in</strong> 2011, br<strong>in</strong>g<strong>in</strong>g the<br />

total number <strong>of</strong> shops nationwide to<br />

31,000. Reasons for those clos<strong>in</strong>gs <strong>in</strong>clude<br />

Our regional<br />

editions serve:<br />

NORTHERN<br />

CALIFORNIA<br />

SOUTHERN<br />

CALIFORNIA<br />

NORTHWEST<br />

• <strong>Wash<strong>in</strong>gton</strong><br />

• Oregon<br />

• Idaho<br />

• Montana<br />

• Alaska<br />

MOUNTAIN<br />

• Colorado<br />

• Wyom<strong>in</strong>g<br />

• W. Kansas<br />

• W. Nebraska<br />

• New Mexico<br />

MIDWEST<br />

• Missouri<br />

• Kansas<br />

• Nebraska<br />

• Iowa<br />

RIVER VALLEY<br />

• Missouri<br />

• Ill<strong>in</strong>ois<br />

• S. Indiana<br />

• W. Kentucky<br />

buy<strong>in</strong>g the equipment necessary to keep<br />

up with chang<strong>in</strong>g automotive technology,<br />

cash flow problems, comply<strong>in</strong>g with the<br />

EPA 6H Rule, and the need for new techs<br />

and the tra<strong>in</strong><strong>in</strong>g required to operate, he<br />

said.<br />

More than just<br />

pr<strong>in</strong>t…<br />

Digital<br />

Turnpage<br />

Onl<strong>in</strong>e<br />

eNewsletter<br />

Our six regional editions are viewable <strong>in</strong> three digital formats.<br />

Whatever your flavor is, weve got you covered.<br />

www.partsandpeople.com<br />

Anderson said th<strong>in</strong>k<strong>in</strong>g outside the box<br />

could <strong>in</strong>clude such simple ideas as keep<strong>in</strong>g<br />

a collision shop open on Saturdays and<br />

Sundays, add<strong>in</strong>g that the collision <strong>in</strong>dustry<br />

is one <strong>of</strong> the last types <strong>of</strong> bus<strong>in</strong>esses not to<br />

be open on weekends.<br />

Becom<strong>in</strong>g a thriv<strong>in</strong>g shop and not just a<br />

surviv<strong>in</strong>g shop requires many factors,<br />

<strong>in</strong>clud<strong>in</strong>g chang<strong>in</strong>g or improv<strong>in</strong>g a shop's<br />

processes by <strong>in</strong>volv<strong>in</strong>g the shop’s techs,<br />

pa<strong>in</strong>ters, and body men as a team to<br />

become a “problem-solv<strong>in</strong>g organization”<br />

and putt<strong>in</strong>g a solid management system <strong>in</strong><br />

place, he said.<br />

“The really<br />

successful body shops<br />

are return<strong>in</strong>g back to<br />

double-digit net<br />

pr<strong>of</strong>its,” he said.<br />

“They’re problemsolv<strong>in</strong>g<br />

organizations.”<br />

Anderson suggested<br />

us<strong>in</strong>g a cycle time tracker system, which<br />

can show where the repair process is<br />

slow<strong>in</strong>g down, help spur ideas to reduce<br />

those times, and solve cont<strong>in</strong>u<strong>in</strong>g<br />

problems.<br />

“If you don't measure it, you can't<br />

manage it,” he said. “The better chance for<br />

success is if you truly measure it. Measure<br />

where you’re at, implement an<br />

improvement strategy, and then see if it<br />

made a difference. Shops that really<br />

improve are constantly measur<strong>in</strong>g<br />

everyth<strong>in</strong>g all the time. That is the key to<br />

success.”<br />

Anderson said becom<strong>in</strong>g a problemsolv<strong>in</strong>g<br />

organization requires several tools,<br />

<strong>in</strong>clud<strong>in</strong>g “patience and dedication,” and a<br />

“The really successful<br />

body shops are return<strong>in</strong>g<br />

to double-digit pr<strong>of</strong>its.<br />

They’re problem-solv<strong>in</strong>g<br />

organizations.”<br />

will<strong>in</strong>gness to consider all shop employees<br />

a “team.”<br />

Shops should then adopt a five-phase<br />

system he called DMAIC (def<strong>in</strong>e,<br />

measure, analyze, improve, control),<br />

someth<strong>in</strong>g any shop can adopt, he added.<br />

DMAIC means the shop’s team must<br />

first def<strong>in</strong>e a problem <strong>in</strong> concrete,<br />

measurable terms, Anderson said.<br />

In the measure phase, critical measures<br />

necessary to evaluate the success <strong>of</strong> a<br />

project need to be identified and<br />

determ<strong>in</strong>ed, he said. In the analyze phase,<br />

the team can ensure that their<br />

measurements are<br />

accurate and the system<br />

or process is<br />

dependable and<br />

provides accurate and<br />

timely date, he said.<br />

Anderson said the<br />

improvement phase is<br />

entered once problem<br />

causes are identified and the team f<strong>in</strong>ds<br />

“creative new solutions.” In the control<br />

phase, the team can document the project<br />

so that new procedures are ma<strong>in</strong>ta<strong>in</strong>ed<br />

throughout the organization, he said.<br />

“Attack the process, not the person,” he<br />

said. “Your job as a manager is to fix the<br />

process. If you decide to have standard<br />

operat<strong>in</strong>g procedures <strong>in</strong> your shop, there is<br />

four steps. Develop how you want th<strong>in</strong>gs<br />

done, tra<strong>in</strong> your staff, test them to ensure<br />

they reta<strong>in</strong> it, and audit for full<br />

compliance.<br />

“You have to ensure that people reta<strong>in</strong><br />

what they are do<strong>in</strong>g, but you have to audit<br />

to ensure people are do<strong>in</strong>g th<strong>in</strong>gs the way<br />

you want them done.” n<br />

Page C-4 November 2011 <strong>Parts</strong> & <strong>People</strong> www.partsandpeople.com

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