Untitled - Cork City Council

Appendix 3 : The Surveys of Shopping Patterns
Table 9 Market Shares for “Pure” Comparison Goods
Zone City Rest of
Metropolitan
Area
Ring North Far west
Centre
% % % % %
Cork City centre 62.5 57.6 52.8 38.4 44.4
Bandon 1.7 0.4 1.8 5.4
Ballincollig 0.4 4.2 0.7 0.4 0.6
Ballyvolane 1.5 0.4 0.1
Bishopstown Court 0.7 1.2 0.3 1.6
Blackpool 2.1 1.9 2.4 3.4 3.2
Carrigaline 1.8 0.1 1.2
Clonakilty 0.1 0.3 0.8 13.4
Douglas Court / Village 12.0 6.8 0.7 2.0 2.2
Fermoy 3.2 4.4 0.6
Macroom 0.1 6.3 3.5
Mahon Point 13.8 14.5 2.9 5.9 5.7
Mallow 0.1 0.6 11.2 24.2
Midleton 1.2 4.2 3.5
Mitchelstown 0.3 0.1 9.4
Skibbereen 0.1 0.4 1.3
Wilton 2.1 2.8 0.7 0.9
Youghal 0.1 0.8 4.6
Other County Cork 0.9 0.4 1.3 6.2 3.2
Other, outside County 0.7 1.5 6.4 3.5 14.9
Mail order 0.2
TOTAL 100.0 100.0 100.0 100.0 100.0
29 Cork City centre had by far the largest market share in each of the five zones, ranging from 63%
in the City zone down to 38% in the North zone. Mahon Point was the next most important
centre in the City and in the Outer Metropolitan Area, with market shares of around 14% in each
of these zones. Douglas Court – together with Douglas Village – was important in the City zone
(12%) and also in the Outer Metropolitan Area (7%) Further out, Mallow emerges as a major
centre, with an 11% share of the Ring zone and 24% of the North zone. Apart from Clonakilty,
which is important in the small far-western zone, all the remaining centres held market shares
well below 10% in their respective zones. We give the figures for these smaller centres to
demonstrate the general spread of the results but the detailed differences between them are not
statistically significant. Consequently, in Section 5 of the main report we combine these smaller
centres into groups such as Outer Metropolitan (Ballincollig, Carrigaline and Midleton) or Other
Ring Towns (Fermoy, Macroom, Bandon and Youghal but not Mallow, which is big enough to
feature separately) At this stage we do not provide a total for the entire Study Area: this is also
done in Section 5 when the results for the individual zones are weighted by population and percapita
expenditure.
30 Leakages from the Study Area were concentrated in the three outer zones. Some were to
nearby towns in adjoining counties, principally Killarney, Waterford and Tralee, while others
were to Dublin, Limerick and cities in the United Kingdom. Neither mail order or internet
shopping feature strongly in the table.
Supermarket shopping
31 It is difficult for surveys of this kind to tackle the full range of convenience shopping.
Respondents are normally able to give clear information about the supermarkets they use but
8