Untitled - Cork City Council

Appendix 3 : The Surveys of Shopping Patterns
shopping patterns at butchers, bakers, off-licences and other convenience outlets are often too
complex to be dealt with in a brief interview. It is therefore our policy to concentrate on
supermarket shopping, which accounts for the great majority of convenience expenditure.
Moreover, it is the location of new supermarkets that forms the centre of planning debate in the
convenience sector.
32 The questions asked in the household survey were:
• Can I ask where you do your main supermarket shopping?
and
• Is there any other supermarket you use?
As with comparison shopping the results of these two questions were merged to create market
shares, using weighting factors derived from previous surveys in Cork and elsewhere.
Table 10 Market Shares For Supermarket Shopping
Zone City Rest of
Metropolitan
Area
Ring North Far west
Centre % % % % %
Cork city centre 18.0 4.5 2.6 0.4 4.4
Bandon 0.5 0.9 2.0 0.0 5.1
Ballincollig 0.8 13.1 0.4 0.4 0.0
Ballyvolane 8.1 5.2 1.6 2.2 8.0
Bishopstown Court 6.1 6.0 3.3 0.7 3.7
Blackpool 3.5 1.7 1.2 1.1 0.0
Bantry 0.0 0.2 0.0 0.0 0.0
Carrigaline 1.8 18.6 0.9 2.2 0.0
Clonakilty 0.0 0.2 1.6 0.0 38.2
Cobh 0.0 5.1 0.1 0.0 0.0
Douglas Court\ Village 30.6 8.4 0.9 1.9 2.2
Fermoy 0.1 0.0 6.0 6.3 2.2
Glanmire\Riverstown 1.1 3.4 0.1 0.0 0.0
Kinsale 0.0 0.0 1.0 0.0 0.0
Macroom 0.1 0.0 16.5 1.9 7.4
Mahon Point 6.2 1.6 0.5 1.5 0.8
Mallow 0.3 0.6 25.0 39.6 2.9
Midleton 2.0 14.9 4.9 0.0 2.2
Mitchelstown 0.0 0.0 0.9 24.2 0.0
Skibbereen 0.0 0.0 0.0 0.0 0.8
Wilton 6.7 5.9 0.9 0.4 0.8
Youghal 0.2 0.6 23.4 0.0 0.0
Grange 2.9 0.2 0.0 0.0 0.0
Charleville. 0.0 0.0 0.2 3.0 0.0
Blarney 0.3 4.0 0.4 0.0 0.0
Killarney 0.2 0.3 0.9 0.0 5.9
Togher 4.3 1.2 0.3 0.0 0.0
Blackrock 2.6 0.5 0.0 0.7 0.0
Other, inside Study Area 3.6 3.0 4.1 13.4 14.0
Other, outside Study Area 0.0 0.0 0.0 0.0 1.5
Internet 0.0 0.0 0.2 0.0 0.0
TOTAL 100.0 100.0 100.0 100.0 100.0
33 The City was dominated by the Douglas area, which includes the Douglas Court and Douglas
Village Shopping Centres together with older shops near the latter. Together, these had a 31%
market share of the City zone with considerable encroachments on the Outer Metropolitan zone.
The City Centre had 18 percent of the City zone, followed by the other suburban centres at
Ballyvolane, Bishopstown, Blackpool, Mahon Point , Wilton, Togher and Blackrock. In the Outer
Metropolitan Area Ballincollig, Carrigaline and Midleton each had shares well over 10%.
Further out, Mallow emerged as a very important centre, with 25% of the Ring zone and 40% of
the Northern zone.
34 With the exception of Mallow, most zones had their principal centres in their own zone,
reflecting the fact that supermarket shopping is a short-range business. In addition to those
mentioned Youghal and Macroom were very important in the Ring zone, Mitchelstown in the
9