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THE FIVE FACTORS OF PERSONALITY AND INTERPERSONAL ...

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as well In general, subjects were more accepting of friends' negative assertion Results<br />

indicated that friends were rated as more likeable than strangers on all three assertive<br />

interactions. Compared to refusal assertion, friends were rated higher on appropriateness,<br />

skill, respect, and likability when they engaged in disagreement assertion Disagreement<br />

and negative affect whh strangers were rated more negatively than refusals from<br />

strangers. Lewis and Gallois (1984) explained these resuhs by stating that consensus is<br />

important in early stages of relationships and disagreement by strangers is less easily<br />

tolerated. Thus negative assertion may promote termination in the early stages of<br />

relationship development. If, however, relationships are maintained over time, then<br />

negative assertion by friends may be more acceptable, as it is viewed whhin the context<br />

of multiple interactions.<br />

Zollo, Heimberg, and Becker (1985) examined whether self-assertiveness<br />

influences perceptions of others' assertive behavior Based on responses to a conflict<br />

resolution measure, subjects were assigned to ehher a high assertiveness or low<br />

assertiveness group. The subjects in each group observed videotapes of confederates<br />

exhibhing assertive, unassertive, and empathic-assertive behaviors in response to<br />

unreasonable requests by acquaintances. The subjects then rated confederate<br />

attractiveness and expected consequences of assertiveness The resuhs indicated that<br />

there were some similarities in high and low assertive group perceptions Across both<br />

groups, assertive confederates were rated as the least likeable Subjects expected<br />

assertive confederates to experience more positive social consequences than unassertive<br />

52

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