BoxOffice® Pro - December 2010

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EXECUTIVE SUITE > EXCITING TIMES AND REEL CHALLENGES (continued from page 10) GARY KLEIN NATO Vice President and General Counsel GARY’S MUSINGS Having now been through several firsts since joining NATO (and that only happens once after you start a new job), including a ShoWest, an annual meeting of the membership and a ShowEast, I thought I’d write about some of the things that made an impression on a first-timer. And this perspective comes from a background of having worked in a senior position at two other trade associations, both with large memberships and well-known trade shows. What’s impressed me most this year has been the passion exhibited by theater owners in discussing their industry. This came through once again recently during the NATO annual meeting in September, where members discussed and debated the issues affecting their business, described the challenges of incorporating the new technology required to meet the demand of their patrons, and subsequently offered insights to their compatriots (and ostensible competitors) on what has worked and what hasn’t. It was this spirit of cooperation and commitment to the industry—from the small independents to the larger companies—that struck me as something different from the other associations of my association. And I think I’ve hit upon the reason for this difference: Once you start in the business, it gets in your blood. In many conversations, I learned that some theaters are being managed by the third or fourth generation of a family, or that the current president of a major chain once managed a small neighborhood theater for the grandfather of the current owner. There is a sense of “community” among NATO members. And you lifers in the business, know that the community you’ve helped forge isn’t found in most other associations whose members are the exhibitors at their respective trade shows and who compete fiercely for shelf space in some big box retailer that should have its own zip code, who then determines the price at which to sell the product. Conversely, NATO members—all of whom rely on a small number of suppliers for content—have a commonality of interests and the flexibility to do what’s necessary to fill seats. And at NATO’s new show, CinemaCon, debuting next March, the exhibitors are the companies trying to attract NATO members to their booths to sell theater owners the merchandise that will enhance the movie-going experience—again, a community of interests. One final revelation has been the variety of issues affecting the industry. I certainly expected movie theft and ratings to be among our top priorities, I’ve enjoyed tackling the industry’s issues with the FDA over menu labeling and the future use of lasers, just two of many examples. But the industry, through the actions of its association as described more fully in the adjoining column from my colleague John Fithian and myself, has responded and will continue to respond to such matters to protect and promote the industry and preserve the “community” experience. And this time next year, I’ll still be impressed by that. Twenty-six CBG member companies representing 800 screens have completed deals and an additional 90 companies representing 1,431 screens have begun the negotiation process to transition their sites to digital. Various financing options including exhibitor-financed and integrator-financed offerings have become available. FEDS PROPOSE REQUIREMENTS ON CAPTIONING AND AUDIO DESCRIPTION As exhibitors tackle their transition to digital cinema, we the authors strongly encourage you to also incorporate plans for captioning for deaf patrons and audio description for the blind. The Department of Justice has proposed rules that, if finalized, would require half of all auditoriums in the country to be equipped with captioning and audio description technologies in five years (with ten percent equipped in each of those five years). The current proposal could apply to both film and digital systems, though NATO will argue that common sense suggests applying the rule only to digital. NATO will testify at DOJ hearings and submit formal written comments, and will coordinate our approach with the Motion Picture Association of America and its studio members. Considerable member input has come from our annual meetings, a volunteer task force and particularly from Regal. NATO and our members are also working closely with equipment manufacturers to develop and market the most useful display devices at the best price point. (continued on page 14) 12 BOXOFFICE DECEMBER <strong>2010</strong>
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Page 3 and 4: Coming Soon in Why Stay Two-Dimensi
Page 5 and 6: STOPPRESS Here at Boxoffice we deci
Page 7 and 8: When it comes to 4K, all eyes are o
Page 10: INDUSTRY BRIEFS (continued from pag
Page 13: cinema experience
Page 18 and 19: EXECUTIVE SUITE > EXCITING TIMES AN
Page 20 and 21: ARE WE HAVING FUN YET? When Peter C
Page 22: CHRISTIE DIGITAL SYSTEMS USA, INC.
Page 25 and 26: Value Delivered Introducing the new
Page 28 and 29: GENEVA REPORT > WISCONSIN WONDERLAN
Page 30 and 31: LAST PLAY AT SHEA ROCKS THE HOUSE B
Page 32 and 33: FRONT LINE AWARD NETWORK AFFILIATE
Page 34 and 35: FRONT OFFICE AWARD RISING SON His b
Page 36 and 37: MARQUEE AWARD A FOUNTAIN IN THE DES
Page 38 and 39: MARQUEE AWARD > THE FOUNTAIN THEATR
Page 40 and 41: SUPERIOR 4K © 2010 Christie Digita
Page 42 and 43: BOXOFFICE TRIBUTE MIDWEST HIGH Marc
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Page 52 and 53: MODERN THEATER THE TRIP STARTS HERE
Page 54 and 55: THE GREAT WALL OF FANDOM Happy gues
Page 56 and 57: FEATHERED FURY The bloody ballet of
Page 58: BIG PICTURE > BLACK SWAN (continued
Page 62: BIG PICTURE > BLACK SWAN CORPS DE H
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THE ROOMMATE HOMIES IN HEAVEN DISTR
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COUNTRY STRONG SING IT, SISTER DIST
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fantastic in their roles and Direct
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ALL TIED UP This Rapunzel uses her
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HIGH EXPANSION INCREASES PROFITS
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Live Action = LA Performance = Per
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TRI-STATE THEATRE SUPPLY CO. 3157 N
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SOUND DEFINED. sound rened. Like a
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BoxOffice® Pro - December 2010

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