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that this would be our most difficult task—writing,<br />
editing and designing material for so many exhibitors<br />
and getting it all approved by multiple stakeholders<br />
within our very narrow production window. To our great<br />
surprise (and relief), every exhibitor showed not only<br />
great enthusiasm but proved to be valuable and creative<br />
collaborators. We could not have do it without their support.<br />
Putting ink on paper is costly, difficult and forever. If<br />
you’re me, that last one is the scariest of all. The Internet<br />
is very forgiving. If you publish “no one will lose” to your<br />
blog like this—”noone will loose”—well, in addition<br />
to demonstrating that you share this trait with about a<br />
billi0n other people, you can (after I’ve left a snarky comment)<br />
fix it in a jif. I can think of but a few professions<br />
where errors like that will take years off your life: makers<br />
of tombstones, tattoo artists and publishers. And this<br />
is why the issue of the new Boxoffice Magazine that may<br />
be in your lobby is labeled Sneak Peek Edition. It’s our<br />
toe in the water, a preview of the big things to come in<br />
CUSTOM-MADE<br />
Our circuit distribution partners can talk directly to their patrons through our pages<br />
2011. We invite you to join us between now and then, if<br />
you haven’t already. You’ll want this in your lobby.<br />
Often, during all this dedicated effort by many talented<br />
people, Peter would call me at odd hours—we live<br />
on different coasts—and ask, “Are you having fun yet?”<br />
The work was difficult, frustrating and occasionally<br />
hair-raising and I don’t think I ever gave him a straight<br />
answer. I’ll do that now:<br />
Yes.<br />
DECEMBER <strong>2010</strong> BOXOFFICE 19
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