BoxOffice® Pro - December 2010

GENEVA REPORT
DON’T STOP BELIEVING
The fierce competition for the crown of Geneva Idol
WISCONSIN WONDERLAND
The best moments of this year’s Geneva Convention
by George Rouman and John Scaletta
Geneva Convention co-chairs
The 2010 Geneva Convention confab
once again provided the ideal atmosphere
for exhibitors to intermingle, get
educated on the latest industry trends and
catch previews of the latest upcoming films.
The trade show floor was filled with vendors
advertising the newest products and innovations—some
hoping their invention might
be the next to revolutionize the theatergoing
experience, some just hoping their
cool gadget will find its niche in theater
lobbies and concession stands. For those of
you who were there, we thank you and hope
you got the most out of your experience.
For those of you unable to attend, we hope
you find this recap useful. For everyone who
attended: We hope to see you next year!
As always, the confab kicked off with the
Variety Charity Golf Outing on the Grand
Geneva Resort & Spa’s world-renowned
“Brute” course. Playing in sunny mid-60
degree temperatures, the “shotgun” format
was ideal for every level of golfer and a good
time was had by all. Unfortunately, nobody
won the free car by hitting a hole-in-one, but
a couple close calls wowed the spectators.
Variety—The Children’s Charity of Wisconsin—was
the bigger winner with the fundraiser
raking in $7,500.
The Grand Ballroom was adorned in
tasteful décor for the Opening Night Reception
as partygoers enjoyed complimentary
beverages and unwound with fellow
convention-goers. Following the check presentation
to Variety of Wisconsin, attendees
could participate in the “Geneva Idol Karaoke
Contest” judged by our good friends
in exhibitor relations—fair and balanced
judges all. At dinner’s end, participants
were treated to a dual screening of Life as We
Know It and Feed the Fish to close opening
night.
Wednesday has traditionally been the
nuts and bolts day of the convention—
24 BOXOFFICE DECEMBER 2010