Boxoffice® Pro - March 2014

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BOXOFFICE 3D REPORT > JAMES CAMERON The sub’s four external cameras are a tenth the size of previous deepocean HD cameras. The housings were designed by the Deepsea Challenge team, and the cameras themselves were created from scratch, from the sensor up. the box from its conception that we couldn’t see the box. Do you view yourself primarily as a filmmaker or an explorer? When I’m making a feature film, I’m a feature filmmaker. When I’m doing an expedition, I focus on that and being a filmmaker becomes secondary. I don’t want to define myself 100 percent as a feature director because then the slings and arrows of critics and production problems become all consuming. So I will probably continue to do some of each. Was there a point when you felt you were in danger? You live with risks every second on a dive like that, when you depend on life support every second. An electrical fire could be devastating in such a tiny space. I didn’t let it prey on my mind. There was one point when I did have a close scrap. We were on one of the test dives in the New Britain Trench. The computer system failed and things were basically going nuts and I had to shut the sub down. I had to sit there and figure out how to stop the sub from crashing into the bottom, which I was able to do. So that was kind of scary. In DeepSea Challenge there is a segment that shows you as a child, building a cardboard submarine. You’ve set a number of films at sea. What inspired your interest in the ocean? It was an interesting journey because it started with science fiction and going to other planets. When I was at an impressionable age I came in contact with Jacques Cousteau. I read about him and watched his TV specials and, man, I just ate that stuff up because I related to it as exploring another world on this planet. When I was 16 I was scuba certified, which is no mean feat when you live 600 miles from the ocean in Canada. I made my first open-water dive in a creek. How did the reality compare with the imagination of your youth? I wasn’t that kid anymore, so I knew a lot about the deep ocean and I knew about the animals I would see. I didn’t expect to see a giant squid, for example. I saw what I expected to see, informed by science. But that doesn’t account for the emotional reactions. One was pride for the team and all it took for us to do it. I just happened to be the guy on the screen. And there’s always something amazing when you see something nobody has seen before. That’s a different sense of wonder. You had a terrible setback with the death of director Andrew Wight and cinematographer Mike deGruy in a helicopter crash just as you were about to sail to the Mariana Trench. How did you and crew deal with that? We just had to confront whether it even made sense to go on. It felt like there was this cloud over the project, with all of the risks of doing the deep diving with an unproven vehicle, an unproven crew. None of us had any faith in it and we just had this sense, did we really want to go out and maybe incur another tragedy? At a certain point almost everyone independently came to the same conclusion: Andrew and Mike, if they had lived and had to make this same decision, they would have gone on, because that’s what they did, they were explorers. And the best way to honor them was to go on. Generally documentaries don’t do well commercially. What advice would you give to documentarians to make their work more appealing? You have to know your market and you have to have realistic expectations. If you have a social cause, you have to understand people aren’t going to think about that as entertainment. That’s going to be self-limiting because most people, when they go to the movies, just want to have a good time. I think a film like DeepSea Challenge inhabits a halfway point because it offers adventure and it also has an educational component. You’re going to learn something. 26 BoxOffice ® <strong>Pro</strong> The Business of Movies MARCH <strong>2014</strong>
SOMETHING BRIGHTER IS COMING. MI-HORIZON3D EXPERIENCE MI-HORIZON3D AT CINEMACON | GET THE LATEST UPDATES AT MIHORIZON3D.COM
Page 1 and 2: $6.95 MARCH 2014 JOHN FITHIAN ANSWE
Page 5: Julien Marcel CEO BoxOffice Media C
Page 8 and 9: EXHIBITION BRIEFS INTERNATIONAL PEP
Page 10: EXHIBITION BRIEFS SOUND DOLBY ATMOS
Page 13 and 14: JUN 5 FOX/DREAMWORKS ANIMATION B.O.
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Page 20 and 21: BOXOFFICE TAKES A LOOK AT THE ROLE
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Page 24 and 25: Oscar-winning director James Camero
Page 26 and 27: BOXOFFICE PIONEER AWARD > JAMES CAM
Page 30 and 31: 3D OUTLOOK Sandra Bullock, George C
Page 32 and 33: BOXOFFICE 3D REPORT > 3D OUTLOOK Se
Page 34 and 35: INNOVATIONS IN LASER PROJECTION, IM
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Page 47 and 48: PERSONALITY TEST The makers of Dive
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