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MAR. <strong>2014</strong> VOL. 150 NO. 3<br />
JAMES CAMERON’S<br />
DEEPSEA CHALLENGE 3D<br />
OPENS IN APRIL<br />
6 EXHIBITION BRIEFS<br />
The latest news from the exhibition industry<br />
12 EXECUTIVE SUITE by John Fithian<br />
TOO MANY MOVIES, OR TOO FEW? A paradox of theatrical distribution<br />
and exhibition<br />
16 GOOD IDEAS by Patrick Corcoran<br />
BUTTS IN SEATS Narrowing your focus to broaden your audience<br />
16 ONLINE TICKETING by Daniel Loria<br />
THE DIGITAL BOX OFFICE BoxOffice takes a look at the role online<br />
ticketing plays in today’s exhibition industry<br />
35 BOXOFFICE TRIBUTE<br />
B&B THEATRES CELEBRATES 90 YEARS<br />
BOXOFFICE PRO’S 3D REPORT<br />
22 BOXOFFICE 3D<br />
PIONEER AWARD by Michael White<br />
EXCLUSIVE INTERVIEW WITH<br />
JAMES CAMERON<br />
28 3D OVERVIEW by Michael White<br />
NUMBERS PROVE BOX OFFICE VALUE<br />
TO STUDIOS, EXHIBITORS<br />
31 3 QUESTIONS<br />
WE QUIZ REALD’S CEO MICHAEL LEWIS<br />
32 THE NEXT BIG THING<br />
A LOOK AT WHAT INDUSTRY INNOVATORS<br />
SEE COMING DOWN THE ROAD<br />
LIGHTS!<br />
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42 OSCAR GOLD? by Shawn Robbins<br />
Will the $265 million hit Gravity win the big prize on <strong>March</strong> 2 and make our top<br />
five all-time list or will 12 Years a Slave grab gold and become one of the lowest<br />
grossing winners ever?<br />
44 BIG PICTURE by Daniel Loria<br />
PERSONALITY TEST The makers of Divergent provide BoxOffice with an<br />
inside look at the latest adaptation of a young-adult best seller<br />
48 COMING THIS MONTH<br />
in wide release<br />
Noah / 300: Rise of an Empire / Mr. Peabody & Sherman / Need for Speed<br />
The Single Moms Club / Divergent / Muppets Most Wanted<br />
in limited release<br />
The Grand Budapest Hotel / A Farewell to Fools / Grand Piano / Journey<br />
to the West: Conquering the Demons / On My Way / The Face of Love<br />
Enemy / One Chance / Bad Words / Veronica Mars / The Art of the Steal<br />
The Right Kind of Wrong / U Want Me 2 Kill Him? / Blood Ties / Cheap Thrills<br />
Maladies / Rob the Mob / Cesar Chavez / Finding Vivian Maier<br />
56 BOOKING GUIDE<br />
64 CLASSIFIEDS<br />
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MARCH <strong>2014</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 5