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Advantages of creativity
Creativity is a process and outcome. It is reflected
in individuals’ intellectual abilities where
they can find new relations between items never
made before. The result of the creative work
can be ideas, behavior, or material things.
Applying outstanding improvement to strategies,
policies, procedures, or work tools and
methods; and reviewing them from time to time
to ensure quality. Hence, it can be defined as innovation
of a new mechanism of work through
the optimal employment of the available potentials
to reach the goal as soon as possible and at
the minimum cost.
The significance of
creativity and innovation
in organizations
The organizations currently face continuous
processes of change and improvement. They
need to increase their competitive capabilities
where they can provide services more efficiently.
Hence the administrative aspects have
to be considered in more creative way for the
following reasons:
The creativity increases organizations
progress and liability to adapt with varieties
with more flexibility in the administrative
and technical processes.
It helps discovering and supporting
individuals’ skills and making use of for
the development of the organization.
It helps achieving a feeling of self actualization
and accomplishment for all staff.
It reduces the occurrence and growth of
problems.
It promotes organizations for more
excellence and development.
The significance of
creativity training
It is importance for managers and head of sections
to receive training on the administrative
innovation as:
It develops individual’s knowledge and
skills. It also affects their attitude and
behavior.
It helps individuals overcome personal
obstacles that hinder their expression of
the creative potentials.
It defines development tracks in the
organization.
It urges individuals to compete with others
as redefine work conception.
It helps building staff confidence.
Elements affecting
creativity
There are elements affecting the achievement of
the administrative creativity as follows:
Administrative policy and system.
Administrative leadership.
Organization culture and values.
Motivation.
Availability of knowledge and information .
Available physical potentials.
Individual’s self skills.
Strategies to overcome
creativity obstacles
Encouraging individuals to resist fear of
committing mistakes.
Stressing the ability of individual to define
the problem.
Allowing sufficient time for thinking.
Getting individuals’ opinions in solving
problems and making decisions.
Reducing and adopting with creativity
organizational obstacles .
Encouraging individuals to express their
opinion freely.
Providing financial support, in addition
to relevant tools and techniques .
Encouraging individuals to take the risk.
Encouraging individuals to think
creatively.
Encouraging reaction with other beyond
organization members.
Encouraging creative competition
among individuals and groups.
Encouraging individuals to make use of
creativity tools to solve problems.
Minimizing excessive supervision on
groups.
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