04a JSNA Appendix , item 5. PDF 6 MB - Lambeth Council
04a JSNA Appendix , item 5. PDF 6 MB - Lambeth Council
04a JSNA Appendix , item 5. PDF 6 MB - Lambeth Council
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DRAFT<br />
(25%), that their personal data may not be securely stored (17%) and that the<br />
service might not be reliable (16%) 93 .<br />
Communication<br />
IDeA/ MORI research shows that how well informed people are shapes their<br />
opinion of the council and partners and drives overall satisfaction. Therefore in<br />
considering a Customer Focus Programme, it is important to think about how we<br />
communicate with our residents.<br />
The 2007 residents’ survey shows that 70% of <strong>Lambeth</strong> residents believe that<br />
the council keeps residents informed. This is 6 percentage points higher than the<br />
rest of London at 64% and represents continuous improvement from 2003. This<br />
contrasts with the picture from the BVPI survey which recorded a decline in<br />
satisfaction between 2003/04 and 2005/06 which likely reflects its methodology.<br />
People feel most informed about how to pay bills to the council (88%) and how<br />
and where to register to vote (86%). In contrast around three in four feel<br />
uninformed about what the council is doing to tackle antisocial behaviour in the<br />
local area (80%), whether the council is delivering on its promises (75%) and<br />
how well the council is performing (74%) 94 .<br />
Most people find out information about <strong>Lambeth</strong> via information provided by the<br />
council (39%). The next most popular methods are local media (19%), the<br />
council website/ internet (17%) and word of mouth (11%) 95 .<br />
Based on research findings, the main source of information provided by the council is<br />
<strong>Lambeth</strong> Life, a fortnightly newspaper distributed to all homes in the borough. The<br />
publication changed format in January 2008 from a monthly magazine to a fortnightly<br />
newspaper. In October 2007 in its previous format, distribution was good and<br />
satisfaction was fairly high. Three quarters (77%) had received a copy through their door<br />
in the last three months. Of these 74% of people read some or all of it and 65% rated it<br />
as good or excellent 96 . Research is planned to evaluate the success of the new format.<br />
Regardless of format, qualitative research conducted in 2006 found people want to hear<br />
balanced, realistic reporting about how the council is performing, how it spends council<br />
tax money and whether it is keeping its promises. There should be less focus on good<br />
news with people concerned that this is simply council propaganda. The key issue for<br />
residents was that <strong>Lambeth</strong> Life should demonstrate openness and honesty about what<br />
the <strong>Council</strong> does to address problems, with whom, and over what timescales 97 .<br />
93<br />
94 BVPI survey 2006.<br />
95 BVPI survey 2006.<br />
96 <strong>Lambeth</strong> Residents Survey 2007<br />
97 <strong>Lambeth</strong> Life Research report. December 2006.<br />
<strong>Lambeth</strong> <strong>JSNA</strong> – Preliminary assessment<br />
Version 4<br />
October 2008<br />
143