Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
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Chapter Four / SPONSORSHIP 103<br />
BT<br />
As the official communications services partner of <strong>London</strong> <strong>2012</strong>, BT implemented a single, integrated<br />
communications network for the first time at a Summer Games, helping to bring the <strong>London</strong> <strong>2012</strong><br />
Games to the world.<br />
Its network handled all phone, video and data communications during the Games and featured<br />
80,000 connections, 16,500 phone lines, 1,800 wireless access points and 14,000 cable TV outlets in<br />
94 locations. In total, its network capacity or bandwidth was four times that of the Beijing Games. BT<br />
engineers also laid 5,500 kilometres of cables to support it – equivalent to the distance from <strong>London</strong><br />
to New York.<br />
In addition, BT provided super-fast fibre broadband to the Athletes’ Village, enabling the athletes to<br />
stay connected with family and friends during the Games.<br />
BT was also a Premier Partner of the <strong>London</strong> <strong>2012</strong> Festival, which provided a fantastic and free<br />
<strong>London</strong> <strong>2012</strong> experience through its cultural projects.
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