Marketing Report London 2012 - International Olympic Committee

76 Chapter Four / SPONSORSHIP
“In the spirit of the Panasonic Olympic Games slogan ‘Sharing
the Passion’, we are committed to share the passion of athletes
with people around the world and connect people who are
passionate about sports and the Olympic Games. We are proud
of our partnership with the IOC and OBS to create a new and
successful era in Olympic broadcasting with the first live 3D
Olympic Games in London. We believe that the 3D coverage
dramatically changed and expanded the way that people enjoy
the Games.”
Hironobu Nishigai, Head of Global Sponsorship & Events
Management, Panasonic Corporation
Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment
Category for more than 25 years, providing the Olympic Games with state-of-the-art digital audio/
video equipment, such as flat screen TVs, digital video cameras, DVD recorders, large projectors,
professional sound equipment and broadcast products.
The Olympic Games have always been at the forefront of AV technology and London 2012 was no
exception, with Panasonic also supplying its 3D equipment to the Games, meaning that – through
a 3D technical partnership with the International Olympic Committee and Olympic Broadcasting
Services (OBS) – the London 2012 Olympic Games were the first Games ever to be broadcast in 3D.
Sharing the Passion
Under the slogan ‘Sharing the Passion’, Panasonic contributed to the success of the Olympic Games
with its technology and video expertise, from large screen displays, audio and broadcast equipment
at the event venues to supplying top-of-the-range cameras, recorders and plasma displays to
support the training programmes of athletes, such as the British sailing team and heptathlete Louise
Hazel. With its audio-visual equipment, Panasonic aimed to deliver the thrills of the Olympic Games
in HD and 3D and ‘Share the Passion’ of the Games with people all over the world.