Marketing Report London 2012 - International Olympic Committee

68 Chapter Four / SPONSORSHIP
“As a Worldwide Olympic Partner, we are proud to bring the
Olympic spirit to life through meaningful experiences for our
customers who attend the Games and those who visit our
restaurants around the world.”
Dean Barrett, Global Marketing Officer, McDonald’s Corporation
London 2012 marked McDonald’s ninth consecutive Games as the Official Restaurant of the Olympic
Games. McDonald’s brings the Olympic spirit to life for more than 69 million customers each day in
its 33,500 restaurants in 119 countries around the world.
The Official Restaurant of the Olympic Games
McDonald’s was proud to feed the athletes, officials, media and spectators its high-quality, great
tasting food during the Olympic Games. McDonald’s served record-breaking crowds the most
extensive menu in its Olympic history at four Olympic Park restaurants with a balanced variety
of options. Well-known favourites included the Big Mac, Chicken McNuggets, salads and World
Famous French Fries, as well as great-tasting menu choices from the UK, including porridge and an
assortment of wraps. The Happy Meal also made its debut at the Games, which included the options
of fruit and vegetables.
To highlight its culinary expertise, menu innovation and quality ingredients on-site at the Games,
McDonald’s Executive Chef and Senior Director of Culinary Innovation Dan Coudreaut hosted a
series of chef demonstrations at the company’s Main Media Centre restaurant, which were featured
on AboutMcDonalds.com and YouTube. Chef Dan was joined by special guests including athletes,
nutritionists and families.