Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
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Chapter Four / SPONSORSHIP 47<br />
“The sheer volume of <strong>London</strong> <strong>2012</strong> sponsor activities was<br />
staggering, with more than double the number of activations<br />
than for Beijing in 2008.”<br />
Timo Lumme, Managing Director, IOC Television & <strong>Marketing</strong><br />
Services<br />
The <strong>London</strong> <strong>2012</strong> Sponsorship Programme<br />
With the support of 11 Worldwide <strong>Olympic</strong> Partners the <strong>London</strong> <strong>2012</strong> <strong>Olympic</strong> Games benefited from<br />
a comprehensive sponsorship programme that provided significant funds, as well as vital goods and<br />
services in a variety of different product categories.<br />
The following section outlines the essential contributions that the Worldwide <strong>Olympic</strong> Partners made<br />
to the Games, as well as the innovative marketing programmes that they developed to promote their<br />
<strong>Olympic</strong> sponsorship, support the athletes and spread the <strong>Olympic</strong> values around the world.<br />
The Worldwide <strong>Olympic</strong> Partners
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