Marketing Report London 2012 - International Olympic Committee

52 Chapter Four / SPONSORSHIP
“Making an important contribution to the smooth and efficient
running of the London 2012 Olympic Games is a very exciting
task for Acer, as we continue to serve more and more business
customers. We want to prove that as our equipment and
engineers can support the biggest sporting event in the world
and satisfy the diverse needs of our Olympic customers, there is
no doubt that we can also support businesses of any size.”
Walter Deppeler, Acer Sr. Corporate VP & Chairman
of Marketing Committee
In 2009, Acer became a Worldwide Olympic Partner for the Vancouver 2010 Olympic Winter Games
and the London 2012 Olympic Games. Acer also extended its support to the Youth Olympic Games
in Singapore in 2010 and Innsbruck in 2012.
As a Worldwide Olympic Partner in the computing equipment category, Acer’s responsibility is to
provide the PC infrastructure that supports the Games and the company actively worked with the
London 2012 Organising Committee (LOCOG) to ensure that the 2012 Games ran faultlessly.
The PC Infrastructure Behind the Scenes
The PC infrastructure provided by Acer to power the Olympic Games covered the entire Olympic
complex. In total, more than 16,000 desktops, notebooks and tablets – as well as 950 servers – were
deployed to serve the numerous venues, including the Technology Operations Centre (TOC), Media
Centres, the Olympic Villages, the LOCOG headquarters and all the competition venues. Acer also
provided ground support at the Olympic venues to ensure that all Acer equipment ran smoothly and
delivered the excitement of the Games to people the world over.
After four years of planning and execution, Acer’s technology team of engineers and technicians
delivered above expectation, with the team growing from just a few people in 2008 to 425 people at
Games time.