Marketing Report London 2012 - International Olympic Committee

Chapter Four / SPONSORSHIP 99
BP
As the Official Oil and Gas Partner for the London 2012 Olympic Games, BP provided fuels and
engine oils for more than 5,000 official vehicles. It also provided bottled gas (LPG) for catering
facilities throughout the Olympic venues.
BP used its role as a London 2012 Partner to showcase a powerful mix of existing and emerging
technologies and practices for fuels and mobility, representing the most efficient and progressive
solutions for today and the next 10 to 15 years.
As a Sustainability Partner for London 2012, BP also worked with the Games organisers and other
London 2012 Partners to find ways of creating a sustainable legacy for the Olympic Games. “London
2012: Fuelling the Future” is BP’s programme for inspiring change.
So, for example, BP provided responsible transport fuelling options such as advanced biofuel
blends, prior to their commercial launch. BP also demonstrated the huge potential of biofuel blends
by making them available in limited quantities at BP’s retail site on the Hammersmith flyover in west
London, at a scale to fuel 40 vehicles in the official Games fleet.
BP also developed a ‘showcase’ in the Olympic Park, showing how and why ‘Fuelling the Future’ is
rooted in reality by demonstrating the many practical, progressive steps that BP and its partners are
taking to transform the efficiency of mobility – and how individuals can play their part.
As the Official Carbon Offset Partner for London 2012, BP also offset the official vehicles’ carbon
emissions using BP Target Neutral, a not-for-profit programme aimed at encouraging individuals to
reduce, replace or neutralise (offset) their carbon emissions from travel.
BP also created an offset offer for all ticketed spectators, helping some half a million of them to
reduce and offset their emissions from travelling to the Games.