Marketing Report London 2012 - International Olympic Committee

56 Chapter Four / SPONSORSHIP
“The Olympic Games are a complex mix of technology,
processes and people. Our challenge for London 2012 was to
create an IT solution that allowed the capture and reporting of
every moment of the action and supported the world’s media
in bringing it to the world via television, the internet and social
networks – first time, every time.”
Patrick Adiba, CEO Iberia, Major Events and
Olympic Games at Atos
London 2012 was the most digitally enabled Olympic Games in history, with more people than ever
tuning in to watch the events on more devices than ever before.
Key to the success of the IT systems for the Games have been Atos Business Technologists, who
each achieved a ‘personal best’ to transmit the results to the world’s commentators before the roar of
the crowd is heard – in 0.3 seconds.
What Atos Delivers
The Olympic Games cannot happen without the intense use of Information Technology. The event
itself is, in fact, a great technological feat.
The Atos Business Technologists are responsible for delivering key information – including results
– to the wider world. Atos is also responsible for developing applications, such as the accreditation
system and the volunteer portal, as well as integrating teams from different technology partners, the
Organising Committee and the IOC into one flawless IT ecosystem.