Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
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92 Chapter Four / SPONSORSHIP<br />
The <strong>London</strong> <strong>2012</strong> Domestic Sponsorship Programme<br />
In addition to the funding and support offered by the Worldwide <strong>Olympic</strong> Partners, the <strong>London</strong> <strong>2012</strong><br />
<strong>Olympic</strong> Games also benefited from a domestic sponsorship programme – managed by LOCOG –<br />
which granted exclusive marketing rights within the United Kingdom to further help fund and stage<br />
the Games.<br />
With seven domestic partners, seven official supporters and 28 official suppliers, the programme<br />
enjoyed great success, raising significant funds to support <strong>London</strong> <strong>2012</strong> and providing LOCOG with<br />
help and expertise for specific operational needs during the planning and staging of the Games, while<br />
also supporting Great Britain’s National <strong>Olympic</strong> <strong>Committee</strong> and its <strong>Olympic</strong> team.<br />
The following section outlines the contributions and support that the <strong>London</strong> <strong>2012</strong> domestic partners<br />
offered to help make the Games such a success.<br />
<strong>London</strong> <strong>2012</strong> <strong>Olympic</strong> Partners
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