Marketing Report London 2012 - International Olympic Committee

Chapter Five / TICKETING 119
Ticketing Partners
In recognition of its continued support as a Worldwide Olympic Partner, Visa was the only payment
card accepted for ticket purchases. Visa also acted as LOCOG’s Worldwide Partner for payment
services and was responsible for the ticketing programme’s payment solutions.
Other partners included Ticketmaster, LOCOG’s official ticketing services provider, which
coordinated public ticket sales, distribution and queries. It also designed and maintained the systems
used for both public and client group ticket sales/allocations. During the Games, Ticketmaster also
provided dedicated ticketing teams at all competition and key non-competition venues, as well as the
software, support and handheld devices that were used for scanning tickets at venue entry points.
As LOCOG’s official ticket marketing partner, Lloyds TSB was responsible for supporting the
public ticketing programme and was the exclusive distributor of the ticketing guides and paper
application forms.
Prestige Ticketing was LOCOG’s official supplier of London 2012 on-site hospitality packages,
including event tickets, fine dining and entertainment inside Games venues.
London 2012
Ticketing Facts
• 8.5m tickets available
• 97% of tickets sold
• Ticket sales generated
£650m in revenue
• 33 consecutive
athletics sessions
sold out
• 2.5 million tickets
at £20 or less
• Two thirds of all
tickets available at
£50 or less
• 90% of tickets on
sale at £100 or less
• 340,000 tickets
distributed to good
causes
As an official partner of London 2012, Thomas Cook sold a range of UK ‘Games Breaks’ that included
official tickets to London 2012 events, accommodation, some meals and transfers to venues, while
Jet Set Sports also sold a range of fully inclusive official Olympic Games packages including tickets,
accommodation, food and beverages, and transportation.