Marketing Report London 2012 - International Olympic Committee

Chapter Four / SPONSORSHIP 55
In order to be in line with London 2012’s sustainable philosophy, Acer powered the Games with
its innovative eco-friendly computers. Its Veriton L670G desktops deliver various benefits, such
as reduced space, low weight and energy consumption savings, which allowed LOCOG to have a
reduced environmental impact during the Games.
Acer Internet Lounges
For the London 2012 Olympic Games, Acer created four Internet Lounges for both media and
athletes, located in the three Athletes’ Villages and the Main Press Centre.
Acer Internet Cafés were open 24 hours a day during the Games and provided 200 fully-equipped
stations with broadband Internet access, communication and social networking environments,
keeping athletes and journalists up to date with the things that mattered the most and in touch
with their friends and family. Acer’s on-site support staff and service technicians also provided
customer support.
Acer also offered a special stage to athletes allowing them to share their “Beyond Limits” moments
with Acer Facebook fans. More than 290 athletes participated in this initiative.
Acer Sport and Technology Showcase
Acer engaged with Olympic Park visitors through the Acer Journey Pavilion, offering a two-storey
interactive experience showcasing the best of Acer.
Thanks to an innovative animated LCD screen, Acer reached an estimated 1.2 million visitors in the
Olympic Park with product and brand messages, while offering an immersive 20-minute journey
through technology and products to thousands of people.
The visitors’ journey included a mixed reality theatre explaining the role of Acer as a Worldwide
Olympic Partner, as well as interactive challenges such as the Fast, Faster, Fastest Arena.