Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
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116 Chapter Five / TICKETING<br />
Ticket Recycle Programme<br />
A ticket-recycling programme was introduced at the <strong>Olympic</strong> Park and for tennis sessions at<br />
Wimbledon during the <strong>Olympic</strong> Games. Spectators leaving early had their tickets scanned and<br />
these were then re-issued to other people waiting outside, who could then enter the venue for<br />
the remainder of the session. In total, 15,944 tickets were recycled in this way, helping to get<br />
more tickets into the hands of more spectators.<br />
Accessibility<br />
<strong>London</strong> <strong>2012</strong> offered more tickets on sale for people with disabilities than any previous<br />
<strong>Olympic</strong> Games.<br />
Tickets for wheelchair users also included a ticket for a carer or companion, while the Ticketcare<br />
scheme saw additional tickets for carers at no cost for those ticket holders with high dependency<br />
care needs.<br />
In total, 35,767 wheelchair and companion seats were allocated for the <strong>Olympic</strong> Games. Additional<br />
wheelchair and companion seats were allocated during the Games to approximately 250 customers<br />
per day. Easy access seats and enhanced amenity seats were also made available and facilities such<br />
as enhanced audio commentary were put in place for blind spectators. ÔChanging PlacesÕ toilets were<br />
also installed in almost all venues, and a Games Mobility Service was in place for disabled people<br />
that included free wheelchair and scooter hire.
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