Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Chapter Six / LICENSING & MERCHANDISING 125<br />
Licensed Products<br />
LOCOG granted rights to 65 licensees to manufacture and distribute Official Licensed Products,<br />
including apparel, soft toys, pin badges, programmes and other souvenirs.<br />
A special <strong>Olympic</strong> Venue Collection, which was sold exclusively within <strong>Olympic</strong> venues, was also<br />
launched, representing over 70% of products available, while a Sport Specific range offered products<br />
representing every <strong>Olympic</strong> sport.<br />
The rich history of <strong>Olympic</strong> numismatic and philatelic programmes was also continued, with both the<br />
Royal Mint and the Royal Mail producing extensive collections to celebrate <strong>London</strong> <strong>2012</strong>.<br />
The Royal Mail presented its most ambitious special stamp issue ever, producing limited edition<br />
stamps commemorating each British gold medallist within a day of their victory, in addition to<br />
collections depicting each of the <strong>Olympic</strong> sports and key milestones in the build-up to the Games.<br />
The Royal Mint also launched a series of souvenir <strong>London</strong> <strong>2012</strong> coins, including limited edition £5<br />
and £2 coins and the UK’s first-ever five ounce and 1kg coins. More than 90 million 50 pence coins,<br />
depicting each of the <strong>Olympic</strong> sports, were also released into circulation.
Change language