Marketing Report London 2012 - International Olympic Committee

104 Chapter Four / SPONSORSHIP
EDF
As the official electricity supplier, EDF powered the London 2012 Games and provided the fuel for the
iconic Olympic flame.
EDF set out to use the inspiration of the Olympic Games to help pave the way to a low carbon future
and chose to supply London 2012 with electricity backed by low carbon nuclear and renewable
sources to encourage people to think about where their energy comes from and the actions they can
take to live lower carbon lifestyles.
The EDF Pavilion within the Olympic Park brought the magic of electricity to life for thousands of
families and sports fans alike through a fun, educational and inspirational experience.
Elsewhere on the Olympic Park, EDF installed the latest in real-time energy monitoring technology,
called Visi, at some of the most iconic sporting venues.
Visi not only helped to cut the carbon footprint of the London 2012 Games, but will also remain
at the venues in legacy to enable future energy managers to understand and reduce electricity
consumption.
Across London, EDF worked with GE, BMW and Transport for London to develop an innovative
recharging solution to support the 200 electric vehicles in the Olympic fleet, while contributing to a
legacy of fast charging infrastructure for Londoners.
Looking to the future, EDF has ensured that the positive impact of its London 2012 partnership
will resonate for years to come by bringing sustainability to life for the next generation through its
programme for greener schools, The Pod. To date, more than 6.5 million young people have engaged
with The Pod, which forms part of LOCOG’s official education programme, Get Set.