Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
Marketing Report London 2012 - International Olympic Committee
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Chapter Four / SPONSORSHIP 59<br />
Atos pledged its ‘Personal Best’ for <strong>London</strong> <strong>2012</strong><br />
Atos Business Technologists, who have been involved in every <strong>Olympic</strong> Games since Salt Lake<br />
City in 2002, have strived to achieve their own personal bests for <strong>London</strong> <strong>2012</strong> in the same way<br />
as any athlete.<br />
By achieving a personal best for the Games, Atos helped deliver the platform to create the<br />
greatest Games yet, with 30% more information being processed by its Business Technologists<br />
than ever before.<br />
The Atos marketing platform “Personal Bests to Everyone’s Progress” highlights the unrivalled<br />
experience of Atos at the <strong>Olympic</strong> Games and challenges colleagues, customers and athletes to<br />
go further than ever before and set new personal bests. The technical skills of the Atos Business<br />
Technologists, unseen by the billions watching in the stadiums and at home, have been crucial in<br />
delivering a flawless Games experience.<br />
Atos has been the Worldwide IT Partner for the <strong>Olympic</strong> Games since Salt Lake City in 2002 and,<br />
over the last 10 years, has been integral to making every Winter and Summer <strong>Olympic</strong> Games a<br />
success. It is all of this experience and expertise that allows Atos to consistently deliver outstanding<br />
results for clients around the world.
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