TABLE OF CONTENT - Emfuleni Local Municipality

• Appointment of skilled staff in vacant positions,
• Ensure good governance and institutional building by:
o Creation of a stable IT governance platform, implementing and defining IT
usage policies, procedures and standards,
o Providing a secure IT Environment by enhancing data security,
developing and implementing DRP (disaster recovery program) and
contingency plans, and legalizing software.
3.5 Communication Unit
3.5.1 Introduction
The Emfuleni Municipality has adopted a Five year strategic plan which has about eight
(8) focus areas. One of the focus areas is on creating a culture of effective
communication. On 13 March 2008, the Emfuleni Council approved its new
organisational structure which also made provision for a bigger communication and
marketing unit. This move signals the importance with which the municipality views
communication and marketing. Therefore, linked to the above the Municipality has
moved to appoint a manager to take responsibility for this function with effect from 14
March 2008.
3.5.2 Communication and Marketing strategy
• The municipality does have a communication strategy that still needs to be
reviewed. However, The ELM Communication strategy will be developed
internally but also working with our national and provincial counterparts in
government communication sector.
• It is recommended that the strategy be developed with the assistance of the
Resolve Group.
3.5.3 Media Monitoring and Analysis/media liaison
The terms of reference for media monitoring services have been finalised and awaiting
approval. This service is going to assist the Municipality to track coverage of its
performance and programmes by the media and assist in communication planning and
implementation. For the interim period we follow coverage especially in the print media
and respond accordingly to reports that are featured in the media.
3.5.4 Media Policy
The Emfuleni Municipality does not have a media policy. The non existence of this policy
provides fertile grounds for all manner of unauthorised and sporadic media
engagements by various officials in the Municipality. Instances of such activities have
been picked up the by the Communication Unit. The media policy will assist in ensuring
structured engagements with the media as an important role player in the affairs of the
Municipality.
3.5.5 Publications
The internal publication is produced on a monthly basis. Our analysis of the internal
publication is that it does not enable the organization to communicate its plans,
programmes and policies effectively in the current form. There is a need that the current
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