Principles of Community Engagement (Second Edition)

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health, and the growing use of community-engaged health promotion and research has brought to the fore the potential for social networks to support collective action for health improvement Moreover, the emergence of electronic social media has diversified the ways in which networks can be formed and engaged “Networking,” whether in person or electronically, is not the same as creating, sustaining, or engaging a community; if done incorrectly, it can undermine rather than support collaborative efforts The principles laid out in this primer must be applied to the use of social networks just as they should be to all engagement efforts 158
REFERENCES Arthur T The role of social networks: a novel hypothesis to explain the phenomenon of racial disparity in kidney transplantation American Journal of Kidney Diseases 2002;40(4):678-681 Bacon J The art of community: building the new age of participation (theory in practice) Sebastopol (CA): O’Reilly Media; 2009 Cattell V Poor people, poor places, and poor health: the mediating role of social networks and social capital Social Science and Medicine 2001;52:1501-1516 Christakis NA, Fowler JH The spread of obesity in a large social network over 32 years New England Journal of Medicine 2007;357(4):370-379 Cohen-Cole E, Fletcher JM Detecting implausible social network effects in acne, height, and headaches: longitudinal analysis BMJ 2008;337:a2533 Connor A 18 rules of community engagement: a guide for building relationships and connecting with customers online. Silicon Valley (CA): Happy About; 2009 Erwin DO, Johnson, VA, Trevino M, Duke K, Feliciano L, Jandorf L A comparison of African American and Latina social networks as indicators for culturally tailoring a breast and cervical cancer education intervention Cancer 2007;109(2 Suppl): 368-377 Fine A Igniting social change and the connected age. San Francisco: Jossey- Bass; 2006 Hatcher MT, Nicola RM Building constituencies for public health In: Novick LF, Morrow CB, Mays GP (editors) Public health administration: principles for population-based management (2nd ed , pp 443-458) Sudbury (MA): Jones and Bartlett; 2008 House JS, Umberson D, Landis K Structures and processes of social support Annual Review of Sociology 1998;14:293-318 Pachucki M, Breiger, R Cultural holes: beyond relationality in social networks and culture Annual Review of Sociology 2010;36:205-224 159
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PRINCIPLES OF COMMUNITY ENGAGEMENT
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TABLE OF CONTENTS CTSA Community En
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Editorial and Research Staff Mina S
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For further information on the CTSA
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FOREWORD As Surgeon General, I am p
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Executive Summary
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of Veterans Affairs, and other fede
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REFERENCES Ahmed SM, Palermo AG Com
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Chapter 1 Community Engagement: Def
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clinics, agencies, after-school pro
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The eligibility criteria that scien
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2 Design and delivery—Improvement
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There is no question that culture a
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oot causes of problems while at the
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• Know the community, its constit
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• Coalitions require that each pa
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studies demonstrate that IRBs gener
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action at those levels This approac
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• S o c i e t y : Advocate for th
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According to Rogers, the characteri
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is the added value of CBPR to the r
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• It is important to understand c
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Butterfoss FD, Kegler MC (2002) Tow
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Flicker S, Travers R, Guta A, McDon
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Jones MR, Horner RD, Edwards LJ, Ho
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Minkler M Community organizing and
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Shore N Community-based participato
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Yale Center for Clinical Investigat
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Chapter 2 Principles of Community E
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• Ask community members to specif
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trust for a true partnership Such m
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that affect health and health dispa
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difference in the health of the pop
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Chapter 3 Successful Examples in th
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59 TABLE 3.1. MATRIX OF CASE EXAMPL
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a mission statement written in the
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2. HEALTH-E-AME Background: The Med
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3. PROJECT SUGAR Background: Gullah
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Websites http://academicdepartments
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of the community context, developme
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5. HEALING OF THE CANOE Background:
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6. FORMANDO NUESTRO FUTURO/SHAPING
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7. IMPROVING AMERICAN INDIAN CANCER
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and the mistreatment of some Americ
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access to resources for healthy eat
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9. THE DENTAL PRACTICE-BASED RESEAR
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10. DIABETES EDUCATION & PREVENTION
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11. PROJECT DULCE Background: Diabe
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References Gilmer TP, Philis-Tsimik
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milestones in child development, ch
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Chapter 4 Managing Organizational S
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engagement is not limited to coalit
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Practice Element 1: Know the Commun
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each capacity component for this pr
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REFERENCES Butterfoss FD. Coalition
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Table 4.1. Know the Community, Its
Page 113 and 114: Table 4.3. Build and Sustain Networ
Page 115 and 116: Challenges in Improving Community E
Page 117 and 118: ecommended public health practices
Page 119 and 120: community setting can be just as ri
Page 121 and 122: These challenges do not compare, ho
Page 123 and 124: halted its efforts to collect data
Page 125 and 126: mechanisms for communication, the c
Page 127 and 128: The researchers and the community b
Page 129 and 130: Horn K, McGloin T, Dino G, Manzo K,
Page 131 and 132: Take-Home Messages • Be explicit
Page 133 and 134: At meetings of the CAB, decisions w
Page 135 and 136: 3. WORKING WITH NONTRADITIONAL COMM
Page 137 and 138: B. How do you engage a state as a c
Page 139 and 140: to those applying for funds The eva
Page 141 and 142: 4. INITIATING A PROJECT WITH A COMM
Page 143 and 144: B. How do you set up and maintain a
Page 145 and 146: References Blumenthal DS A communit
Page 147 and 148: parties grew frustrated The partner
Page 149 and 150: 5. O VERCOMING COMPETING PRIORITIES
Page 151 and 152: Reference Reifsnider E, Hargraves M
Page 153 and 154: Take-Home Messages • “Splitting
Page 155 and 156: Although the CTSA sites in the Bost
Page 157 and 158: Chapter 6 The Value of Social Netwo
Page 159 and 160: Social networks can also play an im
Page 161 and 162: engagement effort, relationships mu
Page 163: engagement Furthermore, social medi
Page 167 and 168: Program Evaluation and Evaluating C
Page 169 and 170: approaches to evaluation that are p
Page 171 and 172: Several institutions have identifie
Page 173 and 174: Planning Defining and identifying s
Page 175 and 176: Once the positive outcome of a prog
Page 177 and 178: The major goal of empowerment evalu
Page 179 and 180: Table 7.1. Types of Evaluation Ques
Page 181 and 182: The evaluation of community engagem
Page 183 and 184: for understanding a community and i
Page 185 and 186: REFERENCES Anderson RM, Funnell MM,
Page 187 and 188: Patton MQ Qualitative evaluation an
Page 189 and 190: Chapter 8 Summary Donna Jo McCloske
Page 191 and 192: • Know the extent to which the fo
Page 193 and 194: Appendix A: Acronyms
Page 195 and 196: CDC Centers for Disease Control and
Page 197: NIH Publication No. 11-7782
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