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Annual Report 2003 2004

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Technology leader in the global marketplace<br />

A further key strategic goal for Automotive is to differentiate itself from the competition. One approach<br />

to this is to develop more attractive and innovative products, strengthen process capabilities and<br />

establish regional technology centers. The ThyssenKrupp Automotive Innovation Center in Bochum is<br />

an example of this. Based on its core competencies and innovative components, the segment also<br />

aims to position itself more strongly as a supplier of individual solutions by pooling the know-how of<br />

its companies on a project- and customer-focused basis.<br />

For a globally active company like Automotive, highly motivated and well-trained staff are essential.<br />

Various programs to foster young talent, facilitate international exchanges, further develop and enhance<br />

the international competencies of employees and management are therefore key modules of our modern<br />

hr development system.<br />

As a technology leader, the Automotive segment strives to respond flexibly to changes on the world<br />

markets and proactively shape the changing relationship between automobile manufacturers and<br />

suppliers. Automotive has the capability to identify new challenges in good time and develop attractive,<br />

innovative products and solutions. ThyssenKrupp Automotive will continue to keep the “future in motion”.<br />

75<br />

Business areas and segments<br />

Automotive<br />

Know-how is<br />

pooled for projects<br />

and customers.

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