2009-2010 Academic Catalog - Queens University of Charlotte

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BUSN 650 Strategic Management
Strategic Management: This is the capstone course of the PMBA program in which the emphasis
is on the strategic planning necessary for an organization to define and achieve its overall
objectives. Cases include problems in which economic, moral, personal, social and political factors
are involved. A major theoretical or practical project is required. The final exam of the
course is comprehensive and is designed to evaluate overall synthesis of content of the foundation
and core courses. Prerequisites: BUSN 600,605, 608, 610, 615, 620, 622, 630, 635.
May be taken with the second term of BUSN 600. 3 hrs.
BUSN 652 Technology Management
Technology Management: The objective of this course is to develop a management strategy appropriate
for dealing with an accelerating stream of technological innovation. Major tips include
information systems, EDI, networks and telecommunications, expert systems and artificial intelligence,
as well as the impact of technology on issues of ethics and privacy. 3 hrs.
BUSN 653 Entrepreneurship
Entrepreneurship: This course examines the skills, concepts, and knowledge relevant to creating
and funding a new venture. Considerable attention is given to the screening and evaluation
of ideas and new business opportunities. The capabilities gained in this course apply to potential
entrepreneurs interested in starting a new business, those interested in taking over an existing
business, and those interested in incorporating an entrepreneurial approach in established
businesses. The course examines the nature of the entrepreneur and the entrepreneurial
process, as well as the critical ingredients in success and failure. Prerequisites: BUSN 620 and
630. 3 hrs.
BUSN 655 Consumer Behavior
Consumer Behavior: This course provides the student with an overview of the consumer decision-making
process and factors that influence this process. The course will examine the psychological
and sociological aspects of how consumers evaluate their ever-increasing
purchasing options. Understanding such a process is a critical factor in strategic planning. The
manner in which marketers utilize such information will be emphasized through class analyses.
Prerequisite: BUSN 506. 3 hrs.
BUSN 656 Operations Management
Operations Management: Managing operations, means dealing with the ways these human and
capital resources interact to create products and services. This course will sharpen participants'
insights to the impact of corporate decisions on operations through discussion of selected
case studies, many of which will deal with firms having a global operating reach.
Prerequisite: BUSN 610. 3 hrs.
BUSN 657 Marketing Research
Marketing Research: This course provides an introduction into marketing research processes
and results. Upon completing this course, the student should be able to interpret research findings
and to reach meaningful conclusions based upon those findings. To meet these objectives,
this course requires actual fieldwork supplemented by case studies. Prerequisite: BUSN 506.
3 hrs.
BUSN 658 Investment Analysis
Investment Analysis: This course includes the study of capital market theory, the balance between
risk and return, rates of return required by investors and the study of betas in the capital
asset pricing model, all examined from the viewpoint of the private investor. Prerequisite: BUSN
622. 3 hrs.
COURSE DESCRIPTIONS