Boxoffice-November.2001

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Bettencourt says he's lucky—the Brattle's staff is older, and close like a family. But he has worked with teenage employees in the past, including at a Rhode Island mall theatre where a popcorn machine fire once forced the evacuation of the audience. "It can be difficult." he says. "You don't want anything to happen to your employees. One thing for teenagers, they usually don't have too much pride in where they work, I've noticed. That's tough in a fire, keeping them there doing their job, not having them run out. You have to spend extra time [training] them." Lotter of the Paradise Cinema 7 credits his staff's training for their smooth handling of the bomb threat. "Before they touch the cash register or learn to pop popcorn, they get six hours of training on safety and customer service," he says. "If you have a staff that is not green,... they know what to do." Training regimes, like security policies, vary from theatre to theatre. For Harkins, it means all new employees are shown evacuation plans and are trained to deal with specific situations such as robberies, Pitzer says. He says that training is ongoing and that a corporate committee, including members of both the operations and human resources staff, get together to revise security procedures. For the Brattle's Bettencourt, a previous East Coast theatre assigned jobs to each staff member in the case of an emergency. "A good th ing fo owners and managers to think about is to imagine if yon didn't evacuate and people were injured. How are you going to deal with that?" "Concession would go to certain cinemas and open the doors and let people know, then go out themselves," he says. "Box office would lock the money drawers, leave the box-office area, then go to a cinema and help with getting people out." The staff were manned with special flashlights to guide people to exits in the dark. The staff practiced their positions with two drills in six months, Bettencourt says. Compare that with a medium-sized theatre circuit's procedures. A management employee at an art-house that was bought fairly recently by a corporation says the staff — has received no safety directives "not even an employee handout"—from its headquarters in the past three years. "They don't have very much communication with us," the employee said. Like The movie brings them in., but the POPCORN NATO, its Canadian counterpart, the Motion Picture Theatre Associations of Canada, does not issue specific guidelines to its members. However, the association's executive director, Adina Lebo, says its members' provincial meetings regularly include discussions of security issues. And the national organization helps spread that information through its publication. Cine-Scope, which comes out three times a year. Lebo remembers one particularly effective security exercise at an Alberta association meeting in 1999. During a police officer's lecture, a "robber" ran in, grabbed some items brings them BACK - 68 Hoxoiiki Response No. 73
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IE BUSINESS MAGAZINE OF THE GLOBAL
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: .-: - i Comfort away from home. [
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i — SPECIAL REPORT: SHOWEAST 2001
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New JBL ScreenArray Two-Ways' m
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.**V****** Local Tootsie hoii Toots
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Barco rffgital Cinema Barco Project
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I Am). ' , : j November, 2001 Param
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Page 19 and 20: SOUND th:
Page 21 and 22: d ! Ml Mir Originators of Concessio
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Page 25 and 26: : Your business Is very Important.
Page 27 and 28: SUPERIOR QUARTZ PRODUCTS, INCj Air
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Page 32 and 33: i iuple ill ti 'li l fn In' 'Sleepy
Page 34 and 35: I ti > appre 1 lominique When Jespi
Page 36 and 37: Sneak Preview A WALK IN THE "PARK"
Page 38 and 39: l< l Sneak Preview "TAPED" CONVERSA
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Page 44 and 45: — "LORD" OF ILLUSIONS FX Master f
Page 46 and 47: WOOD: Exactly! Exactly. BOXOFFICE:
Page 48 and 49: SPECIAL FEATURE: Books On Cinema ^
Page 50 and 51: SPECIAL FEATURE: Books On Cinema—
Page 52 and 53: nal American theatre circuits found
Page 54 and 55: Magic Cinemas and its 95 screens. S
Page 56 and 57: . FIRST PERSON: Sound WHY SURROUND
Page 58 and 59: | k i From Rmplifier From Rmplifier
Page 60 and 61: Desirable surround frequency respon
Page 62 and 63: SURROUND SPEAKER PLACEMENT mathemat
Page 64 and 65: POV: Staff Management Agreat sage o
Page 66 and 67: SPECIAL REPORT: Security Practices
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Page 72 and 73: . And the Best Picture Goes to... A
Page 74 and 75: Thinking Retrofit? Think SSE! NATO'
Page 76 and 77: SHOWEAST 2001 Special Contents INDE
Page 78 and 79: INDEPENDENT EXHIBITION SHOWCASE DIV
Page 80 and 81: typical day, movies are jwn at 7:15
Page 82 and 83: SPECIAL REPORT: Showeast Awardees
Page 84 and 85: minimi \pieatre Service &Suf>plij§
Page 86 and 87: SHOWEAST 2001 Orlando, Florida •
Page 88 and 89: " SHOWEAST 2001 Orlando, Florida
Page 90 and 91: I -Mall I BAER AND ASSOCIATES 1505
Page 92 and 93: CINEMA CONCEPTS 219 2030 Powers Fer
Page 94 and 95: I -Mail 1 ; fax — CROWN INTL. 110
Page 96 and 97: 1 1 GOLTERMAN S SABO 323 3555 Scarl
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Page 102 and 103: I I Mail ' 1 PIKE PRODUCTIONS 307 1
Page 104 and 105: Sic San Van t - " ^ ^^B^ ' ! , , j
Page 106 and 107: J U U U U U U U U U U U u u u u u i
Page 108 and 109: ) I ratings system—the government
Page 110 and 111: SPECIAL REPORT: AIMC Recap 0*& over
Page 112 and 113: - EXHIBITION BRIEFINGS TICKER TIME
Page 114 and 115: 1 EXHIB QUIPS 'The fight to keep sm
Page 116 and 117: WALLACE'S NEW SOUTHWEST PLEX Ore. -
Page 118 and 119: non-profit group the Amherst Cinema
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l( l HILL NEWS by Franceses Dinglas
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GREAT STATES EXTRA: INDUSTRY VETS S
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' ' don't hope INTERNATIONAL NEWS B
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SS1 INTERNATIONAL NEWS BRIEFS PACIF
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movieTone AOL Movietone (7/ 7 movie
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— TORONTO REVIEWS Jfie horrific t
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LANTANA — — TORONTO REVIEWS •
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THE GREY ZONE — TORONTO REVIEWS
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— TORONTO whose compassion grows
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TORONTO adult sexual and emotional
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Montreal H1Z info® — EDINBURGH h
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HEARTS IN ATLANTIS • ** Starring
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•• GLITTER Starring Motion Care
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IRON MONKEY • ••• Starring
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and SOUL SURVIVORS *l/2 Starring Me
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ADVERTISER ADVERTISERS INDEX
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ADVERTISERS INDEX ADVERTISER PHONE/
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Boxoffice-November.2001

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