sharing creativity & caring for your business ... - Stampin' Up!

hispanic heritage month
Feliz
Hispanic
Heritage
Month!
Dedicated to honoring Hispanic culture and history, Hispanic
Heritage Month celebrates the independence of five Central American
countries: Nicaragua, Honduras, Guatemala, El Salvador, and Costa
Rica. Mexico and Chile also declared their independence during the
month of September, hence the cause for celebration!
Hispanics in the United States now number 50 million and account
for 16.3 percent of the population. From New York to Florida to
California, Hispanic influence has permeated American culture,
government, and business. Hispanic buying power in the US has
already exceeded $1 trillion annually—thus driving Hispanic
marketing initiatives and inspiring the increasing availability of
products, goods, and services in Spanish.
In 2008, Stampin’ Up! launched its own outreach to the Hispanic
market. In an effort to tap into this huge, growing sector of the
economy, Stampin’ Up! developed a fabulous Hispanic product line
designed especially to assist our demonstrators in attracting Spanishspeaking
customers. The result was Celebrando Creatividad, our
gorgeous Hispanic supplement that showcases hard-to-find Spanish
language stamp sets, Spanish language hostess sets, and a selection of
accessories. We also offer a Spanish language customer website where
buyers can get in-depth information about Stampin’ Up! products—
and find you through our demonstrator locator!
Research suggests that grass root efforts are the best way for you
to find Hispanic customers. For instance, posting flyers can be very
effective: try smaller Hispanic supermarkets, stores, or restaurants
that allow you to advertise! Another good way to promote your
business is to put copies of Celebrando Creatividad (along with your
contact information) at medical clinics and churches. One of our
demonstrators recently found new customers (and recruited a new
downline member!) by creating quinceañera (“Sweet Fifteen”) and
wedding celebration samples for a reception center that was willing
to showcase her work.
Should your Hispanic customers become interested in hearing more
about the Stampin’ Up! opportunity, we are ready to assist you
with our US Hispanic opportunity calls. Potential recruits listen to
a 15-minute message about the company’s history, learn about our
products and the benefits of becoming a demonstrator, and hear
more about Hispanic market opportunities. A question and answer
session follows—which always includes an invitation to join the
Stampin’ Up! family!
Feedback from demonstrators suggests that this has been a very
positive initiative, allowing customers to have all of their questions
answered in a relaxed, nonthreatening environment. On average,
26 percent of those who participate in Hispanic opportunity calls
sign up as demonstrators. (To find more information about these
calls, go to the demonstrator website, My Business>My Business
Resources>Opportunity Calls: Hispanic Market.)
Hispanic Heritage Month runs from September 15 to October
15, 2011, so now is the perfect time to prepare to tap into this
new and growing market’s incredible business opportunities. Try
holding a Hispanic-themed workshop filled with food, friends,
music, and fun! Talk to current customers and ask them to bring
Spanish-speaking friends and have Celebrando Creatividad on hand
to show off our fabulous Hispanic product offering! Then round out
the event by demonstrating a fabulous Make & Take honoring the
Hispanic culture’s rich and colorful heritage. It will be a workshop
to remember!
See page 30 for Stampin’ Supplies.
12 www.stampinup.com