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Make aDifference<br />

Holding a World Card Making Day event will<br />

not only build <strong>your</strong> <strong>business</strong>, it will also make<br />

a difference in someone’s life!<br />

with<br />

World Card Making Day<br />

The first Saturday in October is a special day set aside each year<br />

to celebrate the art of card making, the “<strong>creativity</strong> of handmade cards,<br />

and the personal connection that they create between friends and<br />

family” (www.worldcardmakingday.com). But World Card Making Day<br />

isn’t just about making cards, it’s also an excellent opportunity to make<br />

a difference in someone’s (or many someones’) life!<br />

Shannon Seneczko, a manager, and Jillian Bass, a senior associate,<br />

both from Plainfield, Illinois, used the 2010 World Card Making Day<br />

to support Operation Write Home, an organization whose mission<br />

is to help soldiers serving overseas keep in touch with their families<br />

and loved ones.<br />

Shannon knew she wanted to hold a World Card Making Day event.<br />

She had also been “kicking around” the idea of doing something <strong>for</strong><br />

Operation Write Home. Why not do them together? After researching<br />

the organization’s guidelines, Shannon set a high goal <strong>for</strong> her event:<br />

1,000 cards to send to Operation Write Home, as well as 100 “any<br />

hero” cards—a card with an encouraging message addressed to any<br />

service man or woman.<br />

Shannon had a new downline member, Jillian Bass, who worked as<br />

a DJ at a local radio station. Shannon contacted Jillian to find out if<br />

she could use the radio station to advertise her event. When Jillian<br />

heard Shannon’s idea, she did more than make an announcement on<br />

the radio—she jumped on board!<br />

To prepare, Shannon and her husband cut and prepared 1,100 card<br />

bases. In addition, Shannon recruited customers, other downline<br />

members, and even sidelines, to work with Jillian as her “stamping<br />

angels” and help prepare the embellishments and accessories <strong>for</strong> the<br />

event, as well as assist at the event. Some local <strong>business</strong>es donated<br />

items <strong>for</strong> a raffle, while others donated money to cover some of the<br />

costs of the card materials.<br />

Shannon and Jillian had a great turnout! After advertising on the<br />

radio and putting up signs around town and at local <strong>business</strong>es, they<br />

had over 150 people come make cards <strong>for</strong> the troops! With the town’s<br />

help, they easily met their goal of 1,100 cards. When asked what<br />

the best part of the event was, Shannon replied, “We got it done!”<br />

She continued, “I didn’t know if the goal was attainable, so it was<br />

very exciting to reach our goal and have so many people come out to<br />

support it. Even men came to support the troops!”<br />

Shannon received a few other payoffs from holding her World Card<br />

Making Day event—some new customers and even a couple new<br />

downline members!<br />

The greatest payoff, though, was how good Shannon and Jillian felt<br />

when the event was over. “There’s another man or woman who just got<br />

in contact with their family back home,” Shannon shared. And isn’t<br />

that personal connection the whole point of World Card Making Day?<br />

To learn more about Operation Write Home, visit<br />

www.operationwritehome.org.<br />

There are many ways you can use card making and papercrafting<br />

to make a difference in others’ lives. Recently, Shannon held a<br />

stamping fundraiser <strong>for</strong> a friend with Stage 4 breast cancer. The<br />

women who stamped paid a $40 entrance fee, which included<br />

seven stamping projects. The men paid to enter a 50/50 raffle.<br />

People also donated items <strong>for</strong> a silent auction, raffles, and<br />

refreshments. When all was said and done, Shannon was able to<br />

raise $12,000 <strong>for</strong> her friend’s medical expenses!<br />

my thoughts are happiest card (4" x 4")<br />

Field Flowers Set; Dot, Dot, Dot Background Stamp; More Mustard,<br />

River Rock, and Very Vanilla Card Stock; Baja Breeze, Basic Black,<br />

and Old Olive Classic Stampin’ Pads; Very Vanilla 1/2” Seam Binding;<br />

Stampin’ Dimensionals; Dotted Scallop Ribbon Punch<br />

september 2011 23

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