Boxoffice-October.27.1951

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Theatres Sel Aside
Matinee Kid Seats
FORT LAUDERDALE—A reserved
section
has been set aside for children in all theatres
Broward county at Saturday matinees.
R. J. Ludwig, city manager for Florida State
Theatres, said that the action has been taken
in response to agitation for protection against
molestation.
When accompanied by their parents children
may sit anywhere in the theatres, but
they are required to sit in the reserved section
when alone.
said that this is another measure
taken by Florida State for protection of the
public, and that while "we have been fortunate
in not having many of these cases, we
have been watching the situation for years
and have taken steps to prevent instances of
child molestation."
Movietime Stars Visit
In McMinnville, Tenn.
McMINNVILLE, TENN.—Touring Movietime
U.S.A. representatives of the film industry
were guests of McMinnville civic clubs
during their stay here. They were actor James
Craig, actress Kay Brown and screen writer
Douglas Morrow.
Cowan Oldham, president and general
manager of Cumberland Amusement Co., and
his wife were hosts at a Country club luncheon.
Alabama Theatre Gross
Continues to Climb
BIRMINGHAM—Alabama's theatre boxoffice
"take" continues to climb slowly over
last year. The University of Alabama's
bureau of business research reports that
July receipts were four-tenths of 1 per cent
over July 1950. The survey is based upon
reports of sales tax collections.
At the same time July receipts were reported
to have Increased 4.2 per cent over
those for June.
BOOK IT
WAHOO is
NOW!!!
the world's most thrilling
screen game. Now being used
successFully by hundreds oF indoor
and outdoor theatres all over America.
Send For complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
MOVIES ARE BETTER THAN EVER
MOVIETIME U. S. A.
These are fine slogans and should be quife effective
BUT...
It seems to me that some practical inducement is indicated
to get customers back through turnstiles.
When I was a boy down on the farm we usually started
killing hogs about mid-November.
Shortly thereafter chittlin's began to appear on the supper
table. But I never cared for them and would not eat them.
My mother always told me, "Son, the chittlin's are better
than ever this year and you ought to try them." But I stayed
cold and refused to touch them.
Then finally,
one brisk fall night, she started the usual sales
talk by telling me that the chittlin's were better than ever.
I SHOWED NO INTEREST. She said, "Son, I will give you
a nickel if you will try these chittlin's just once."
THIS CAUGHT ME in a weak spot and I
promptly ate one a
yard long.
NOW THE POINT IS, SLOGANS ARE RNE to have but
FREQUENTLY A PRACTICAL INDUCEMENT is needed to produce
DEHNITE results and I maintain JACKPOT QUIZ NIGHT
fills
this need.
It is LEGAL IN ALL STATES. With a proved record of BOX-
OFFICE RESULTS over the past 3 years with exhibitors YOU
either know it by name or reputation. ASK ME FOR A LIST OF
DRIVE-IN THEATRES that could not hove operated last winter
except for the STIMULUS OF JACKPOT QUIZ NIGHT.
Ask me for a list of conventional theatres that have improved
receipts up to 500 % or more on Tuesday and Wednesday
nights, normally the worst of the week.
We hold copyrights and are registered with many secretaries
of states; also on Patronage Builders, Jackpot nights and
JACKPOT QUIZ NIGHTS.
Violators are subject to prosecution.
. >|g.
Don't Get Caught Short
REPLACE OR REPAIR SOUND AND PRO-
JECTION EQUIPMENT NOW WHILE
OUR STOCKS ARE COMPLETE.
UNITED THEATRE SUPPLY CORP.
no Franklin St. Tampa, Flo.
Phone 2-3045
CHARLES W. CLARK
PATRONAGE BUILDERS, INC.
TELEPHONE EVergreen 2448 P. 0. Box 1442
ATLANTA, GA.
EOXOFTICE :
: October 27, 1951 65