Boxoffice-October.27.1951

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Movieiime Reports
Show Big Success
OKLAHOMA CITY—Reports of the huge
success of the Movietime U.S.A. caravans in
this state continued to pour into headquarters
here, according to Ralph Drewry, Movietime
executive director and vice-president of Tulsa
Downtown Theatres. Drewry this week said
that the tremendous success of the caravan
was due entirely to the allout cooperation of
the exhibitors in the towns through which
the caravan passed and to the film salesmen
and distributors who helped out with the tour.
MAIN COURSE TO COME
"Our Movietime campaign is just starting,"
Drewry said. "We launched the anniversary
celebration with the star caravan as the first
course, but we still have the main course and
more to go. Movietime officials have other
ideas and projects for the campaign. Things
are just beginning to roll and we want Movietime
to keep right on rolling.
"We don't want to drop the ball now that
Movietime has gained the public spotlight,"
he said. "We still have a big job to do which
will require the continued cooperation and
assistance of all exhibitors. We want to employ
every possible plan and idea to keep
Movietime and the good things about the
industry and Hollywood before the public."
Drewry said plans include an active speakers
bureau and other projects to be inaugurated
soon.
In retrospect, Drewry credited Mrs. O. L.
Smith of Marlow with organizing a crowd
Of 3,500 film fans to greet the troupe upon its
stop in that city, which was bedecked with
flags and pennants. Morgan "Tiny" Duvall
of Duncan accompanied the troupe to Marlow,
the first stop after Duncan.
In Altus, W. T. Spears, Video partner;
Forrest Castleberry, manager of the Ritz for
Volney Hamm, and Benson Dean, manager of
the Video-owned Plaza, organized a big welcome,
which included a procession of about
30 highly decorated autos and a crowd of
more than 4,000. Howard Francis, Blair exhibitor,
was in Altus for the caravan visit,
as was Bill Cleverdon, Eldorado showman.
800 CHILDREN FREE
Paul Stonum, exhibitor at Anadarko,
opened his Redskin Theatre free to about
800 children just before the stop of the troupe.
He showed a western film, then let the show
out about five minutes before the arrival of
the film contingent. Stonum is a partner
with Elmer Bills and Homer Strowig in the
Anadarko situation. Stonum rode with the
caravan to the Riverside Indian school for
a brief stop to visit the 400 youngsters unable
to get into town or the public show. In
Anadarko for the caravan stop was Clint
Applewhite of Carnegie.
Eugene Martin, exhibitor at Snyder, had a
I
VOUR ORDER
mOTIOn PICTURE SERVICED
us HYDE ST. San Francisco (2) CalTP.
band and about 500 town.speople out to welcome
the troupe, while at Apache, Houston
Burns said .some 800 citizens greeted the
troupe despite the fact that il was cottonpicking
time and many folk were busy in
the fields. Walter White of Alex attended
the big .show in Apache.
Mrs. Avece Waldron arranged the reception
at Lindsay and also for special gifts to
be given to the visitors. At Pauls Valley,
L. E. Brewer set up a public gathering, broadcasts
and a luncheon, while his son Johnny
presented red roses to trouper Eden Hartford.
Levi Metcalf arranged details of the stop at
Purcell, attended also by Mrs. Elsie Chandler,
Wayne exhibitor.
Flowers also were given to Miss Hartford
by Paul Gay, manager of the Video-owned
Ramona, and Homer Gimlin, manager of
Volney Hamm's Okia Theatre at Frederick.
L. D. Burns of Grandfield was in Frederick
to participate in the festivities.
Exhibitors meeting the caravans in other
Oklahoma towns and credited with special
efforts toward making Movietime a success
included:
Temple—Raymond Sparks.
Walters—Ed Asher.
HoUis—Watt Long and Raymond Patten.
Waurika—Ernest Crew.
Cyril—lesse Sloan.
El Reno— E. R. "Red" Slocum.
Kingfisher—^J. E. Jones.
Pond Creek—W. A. LaBarthe.
Hobart—Hollis Herod.
Sayre—George Stovall.
Jet— Mrs. Joe Henigman.
Cherokee—T'om Lewis.
Alva—Homer Jones and W. F. Deaton
Waynoka— Melville Danner.
Mooreland—Bill Wilson.
Woodward—Vance and Ben Terry
Seiling— Mrs. Rhoda Cates.
Clinton— C. J. Oliver and Mrs. Myrtle Guthrie.
Elk City—James Rush and Harold Sinor.
Cordell—Creal Black, C. H. "Buck" Weaver and
Tom McKean.
Mangum—Joe Delorio.
Comanche—V. A. Wilkerson.
Duncan—R. J. "Jack" Wilbern and Morgan "Tiny"
Duvall.
Lawton—Clyde Walker, Joe Turner, Will Austin,
Volney Hamm, Max Brock and Ned and Jack Hankins.
Chickasha—Horace Clark.
Maysville—Sam Ridgeway.
Clasa-Mohme Releasing
'Arriba'
SAN ANTONIO—Clasa-IVIohme is releasing
"Arriba el Norte," a Mexican western
starring Joaquin Pardave, Marga Lopez, and
Luis Aquilar. Running time is 87 minutes.
'Earth/ 'Clouds' Score 100
In Better Dallas Week
DALLAS— Business was some better the
pa.st period, with two attractions hitting 100
per cent and a double bill weighing In at 90
in another situation.
(Average Is 100)
Majestic—The Day tho Earlh Stood SHll (20lh-Fox) .100
Melba—Kind Lady (MGM; BO
Palact— Painting tho Clouds With Sunshine (WB) .100
Fiallo— Quebec (Paraj; Molly (Para) 90
MACHINE FOLD
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SEASON PASSES — ONE TtME COMPS.
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2H0 CORINTH ST. • Horwood 7185 • DALLAS, TEX.
THEATRE CHAIR INSTALLATION
SEAT REPAIRING
EXPERIENCED WORKMEN
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DUNLAP SEATING CO.
200S Jackson— Rl. 3595 Dallas. Texas
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Sound Heads Rectifier Tubes
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HERBER
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BOXOFFICE : : October 27, 1951 73