Boxoffice-October.27.1951

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- staff under the late George "Dad" McKean. George Ware Retires being assigned to the northern portion of the southern Illinois territory. He has continued Special Jurist Named Hollywood Amusement Complete Lyric Co. Remodeling 831 S. Wabash Avenue, Chicago redecorating 5, III. job now being completed at the Lyric includes a new front and marquee. Chicago, Illinois FILMACK l327S.Wabath to sell in that same territory during his entire association with 20th Century-Fox and its predecessor the Fox Film Corp. An only child, George has never married, his only relatives being several cousins. Through the years he has been one of the of most highly respected motion picture salesmen in the middle west. He resides at the Kingsway hotel here. Large-Screen Video To Indiana Theatre INDIANAPOLIS — Large screen television will be installed at the Indiana Theatre here within 30-days, according to Mark- Brazee, general manager for Greater Indianapolis Amusement Co. A RCA "direct viewer," to be mounted on ture patrons' tires the rail of the Indiana balcony will flash pictures 15x20 feet on the screen. "Eventually all our houses will The be equipped ONLY Big-Screen TV for large-screen television," Brazee declared. for These include the Circle, Lyric and Keith's. He predicted that teleca.sts of Broadway shows will be offered soon to theatre audiences Drive -In Theatres here. Brazee estimated the cost of the Indiana's large screen installation at $25,000. Tlie project is part of a general improvement PARAMOUNT PICTURES' program now under way at theatres controlled by the Greater Indianapolis Amusement Co. THEATRE TV "The System That Never Misses a Show" Big-theatre picture quality. Harley Sutton Sells Out Hope Theatre to Skyline "•' Uses standard theatre projectors. < The only Big-Screen TV for Drive-in HOPE, IND.—Sale of the Hope Theatre to the Skyline Corp. of Shelbyville was completed theatres. last week, according to Harley A. Sut- ton, K the Permits owner. professional programming The Skyline group operates and the drive-in editing of regular near Shelbyville. shows. Sutton also sold his household goods at public auction. '^ Returns greater profit per broadcast Under the new management and with moke new repeat showings just like any equipment, the theatre was to reopen other later film. this month. Designed to produce professional motion picture big-screen results. Write, Wire or Phone Theatre Equipment for Airer for Jimmy Minnix LONDON, KY.—Jimmy Minnix, co-operator Information and Early Delivery. of the Southland Theatre, which was destroyed by fire, is erecting a drive-in at Lily, Thehtre EquipmEHT [o. where he recently purchased 11 acres of land. A Pineville man will be associated with him in the outdoor situation, which will accommodate micHicnn 3O0 automobiles. ADAMS 8107 Knox Airer 500-Car Job VINCENNES, IND.—The Knox Drive-In to be constructed east of here on U.S. 50 by John W. McGiffen and Gerald E. Quick will have a 500-car capacity and a 60-foot screen, it is BOOK further IT learned by NOW!!! BOXOPFICE, which reported the construction recently. ville, 111. WAHOO is the world's most thrilling screen game. NoW being used Woody Bradburn Relocates successfully by hundreds of indoor ROCKVILLE, IND.—-Woodrow "'Woody" and outdoor theatres all over America. Bradburn resigned his position at the Ritz inaSPECIAL TRAILER HURRY! Send for Theatre complete here and is details. Be now in Portland, sure Tenn., as manager of the Strand Theatre. and give seating or car capacity. As 20th-Fox Salesman ST. LOUIS—George Ware, motion picture film salesman for 20th-Fox, will retire under the company's pension plan November 3. Born in Sedalia, Mo., about 62 years ago, Ware has been a salesman all of his business life. He started at the age of 17 years for the R. G. Dun Co., later merged into Dun & Bradstreet. In 1911 he started selling for the City Service Co. In March 1916 he entered the motion picture business as a salesman in the Kansas City territory for the old General Film Co. Later he joined VLSE that later became Vitagraph, selling in both the St. Louis and Kansas City areas. He later became assistant manager and then branch manager in St. Louis and still later manager at Kansas City. He returned to St. Louis in July 1925 to join the Fox Film sales — To Try Operator Suit FORT WAYNE—George Kowalczyk ha been named judge to try the injunction sui of Charles and Leona Loudenslager, operator; the Hillcrest Drive-In, against Projection ists Local 466, to halt picketing of the drivein south of town. KowalczyK, a iawyer, was named specia jurist when the names of Judge 'Walter Stump of the DeKalb circuit court at Auburn anc Clyde W. Feed, Fort 'Wayne lawyer, wer« stricken from the panel of three candidates The suit names Norris Smitley, union president, and Paul M. Merrill, business agent, as defendants in addition to the union. The union is charged with having placed stench bombs on the theatre premises, stopped up toilets and to have scattered nails to punc- because the Loudenslagers failed to hire two union boothmen operators at $180 a week. Loudenslager has been operating the projection equipment and said he could not afford to hire anybody. Ralph Seats DeKalb Head; Phil Zeller Buys Theatre DE KALB, ILL.—Ralph Seats, who has been with the 'Valos Brothers circuit for five years has been named to the post of city manager for the chain's local theatres, Hei will oversee the Egyptian and Fargo theatres and the De'Val Drive-In. Seats spent two years in Geneva as manager of the Geneva Theatre and came to DeKalb to take over the management and operation of the De'Val Drive-In. Previous to his affiUation with the Valos Theatres, Seats was with the Phil Crone Corp. in Bloomington as manager of the Krone Drive-In Theatre, restaurant and i nightclub. Phil Zeller, who was manager of the Egyptian here, has purchased a theatre in West Lafayette, Ohio, and has moved there to take over active management. Adler Firm to Build MARSHFIELD, 'WIS.—J. P. Adler, former president of Allied Theatre Owners of 'Wisconsin and president and general manager of the Adler Theatre Co., said that his company plans to build a 500-car drive-in southeast of here as soon as materials and authority to build can be obtained. Adler said construction may not start until next year. W. K. Embleton's Brother Dies INDIANAPOLIS— 'W. K. Embleton, Monogram manager, was saddened by the death of his brother, Tom Embleton, 61, who died Friday (12) at St. Elizabeth's hospital in Dan- 630 Ninth Ave. New York, N.Y. P 78 BOXOFFICE : : October 27. 1951
Mas ^?* Walter js 't Aliblt;, '•tee cati- Harris Headquarters Moved to New Home PITTSBURGH — Harris Amusement Co. has moved to the new general offices at 3875 Bigelow Blvd., which include complete facilities for the art and advertising departments and private offices for executives, a dining room, recreation room and a projection room, all completely air conditioned. From the new headquarters the Harris organization operates the Hornets hockey team, "Ice-Capades," "Ice-Cycles," the Gardens arena and Harris Theatres, one of the oldest theatre companies in the world. The Harris Hornets have opened their new hockey season, again with Jimmy Balmer as general manager. The Harris Newsreel Theatre on Diamond street has been renovated and refurnished in keeping with its new policy of first run motion pictures. A complete new front and marquee sign was installed and the house was reopened October 18 under the new name of the Harris Palace. Symposium on Films Held At College in Detroit DETROIT—A symposium on motion pictures, tied in with the Movietime U.S.A. celebration, was held here by Wayne university climaxing a six-week exhibit of film literature in the Detroit Public library. Other cooperating organizations were the Detroit Institute of Arts, Highland Park Junior college and the Detroit Federation of Teachers. The library exhibit, which closes October 31, includes books on motion pictures, scripts, song material and other material, assembled in over a dozen showcases. A special exhibit on "Creative Aspects of the Film" was held at the Art institute, October 12-28. Five other special meetings and screenings of films were held in the Wayne campus area this week: Monday—T. V. Adams, supervisor of programs for National Film Board of Canada, on "Production for Use." Screenings of "The Longhouse People" and "The Oysterman." Tuesday—Matinee screenings of "Canada's Awakening North," "Folk Song Fantasy," "Break Down" and "French Canada 1534- 1848." Evening screening of "The Stars Look Down." Wednesday—Matinee screening of British films, "Alien Orders," "It's a Small World," "Local Government," "Looking at Sculpture," "Caribbean" and an evening screening of a dramatic film. First Run Foreign Films Tried at Detroit Roxy DETROIT—Foreign films on a first run basis are being tried out experimentally by the Roxy Theatre, operated by the Cohen circuit, with a dual Italian bill of "Woman," directed by Roberto Rossellini, and "Shamed." Both were sold by Dezel Productions. This marks the first time the Roxy has used foreign first runs although the house played "Bitter Rice" as a subsequent run along with numerous other Detroit houses. Another innovation for the current bill is a full week instead of the usual split policy. The Roxy is a Woodward avenue house, normally run on an all-night policy, on the fringe of the downtown district. All-Theatre Gift Books Suggested in Detroit DETROIT—Plans for continued industrywide cooperation as a re.sult of the Movietime campaign are being worked out by Irving Goldberg, Detroit city chairman, who called a general meeting to work out details. "The permanent objective of Movietime should be for all in the industry to get their heads and shoulders together," Goldberg said. •'We must show that there are no ulterior motives. We are all in this together, and it does not matter who saves us, the big fellow or the little fellow." Specifically, Goldberg is proposing an areawide theatre gift book, which will be accepted for admissions in all theatres. The idea has been widely used in the past here, especially by United Detroit Theatres within its own circuit, but never by exhibitors as a group. A clearing house to handle the problem raised by coupons redeemable at different prices, according to the theatre, would be established. The idea would result in spreading out this extra business, through all cooperating theatres, Goldberg said. Rapid Film Processing Is Shown by Eastman DETROIT—Fast processing of motion picture film was shown dramatically by Eastman film of the Photographic Society of Ameriica convention here. Pictures taken on 16mm film during the program were developed on the spot, and projected at once, with the first frame coming through the apparatus in about two minutes. Standard film development was used, with the developer sprayed on, at 15 degrees Fahrenheit. Sodium sulphide was used as the second developer. The process was said by an Eastman representative not to be commercially practical at this time, although it is being used in certain types of theatre television installations using film. Also adaptable to theatre use was the Baldwin Photoelectric Organ displayed at the convention. Eastman also displayed a new Double Image Colorama, well adapted for a variety of dual purpose theatre display uses. John E. Dyer, 67, Stricken; An Actor for 47 Years DETROIT—John E. Dyer, 67, who appeared in motion pictures in the 1930's, died here October 11. Best known as straight man in a team with Frank Fay for seven years, he had a long stage career, starting in 1904, and appeared at one time with Douglas Fairbanks on stage in "The Gentleman from Mississippi." In recent years, he appeared in commercial films produced in Detroit by the Jam Handy Organization and Ross Roy. His wife Nellie survives. Interment was in Grand Lawn cemetery. Durward Coe Sells Riaho DAISYTOWN, PA.—Durward Coe has sold the Rialto here to George Millan of California, Pa. The new proprietor just took over and the theatre will be licensed by Vincent J. Corso, Pittsburgh agent. While the Christmas season presents the obvious maximum potential for sales of gift books, a substantial volume could be spread throughout the year by effective promotional activities. Meantime, Ernest T. Conlon, general secretary for Movietime in Michigan, said the tremendous uplift the theatre has enjoyed through Movietime in Michigan must be continued. Further activities will take a perhaps less colorful, but just as important, direction, with the committee objectives now "to stimulate and encourage immediate and aggre.ssive action through clinics held throughout the state, where members of Women's clubs, Parent-Teacher and other groups may attend and where speakers representing the motion picture may present it in a favorable light." Other parts of the program are talks on w-hat the motion picture theatre is doing in providing proper entertainment, and instructing the public on the part the PTAs perform in various civic programs. Detroit Madison Plays Most Roadshow Films DETROIT — The Madison Theatre, oldest major theatre property of United Detroit circuit, is being virtually converted to a roadshow house, with "A Streetcar Named Desire'.' set to go in on that ba'is following the current engagement of "David and Bathsheba." House has been getting a diversified policy, including a period as a second run, but has proved its continued drawing power on special product and is likely to remain the ace spot for such specialized booking when product is available. The aftermath of consent decree proceedings gives UDT only three downtown houses, restricting the choice of locale for particular product, but apparently strengthening the average booking in the remaining houses. 'Meet Me After the Show' Title Taken Literally BELLEVUE, PA. — Expert yeggs blasted open the safe in the Bellevue early Friday (19) and fled with $1,000 which represented three days' receipts. The loot also included important office papers and personal effects. The safecrackers entered the theatre through a side fire exit, then broke a lock in the office The yeggs evidently "souped" the vault with nitro-glycerine, a trademark of professional cracksmen. John C. Miller, who manages the theatre for Ike Browarsky. ruefully admitted the feature film might have proved too suggestive. The title: "Meet Me After the Show." Reject Fair Employment Bill TOLEDO—The city council last week rejected a proposed fair employment practices bill by a 5 to 4 vote despite the support of labor and minority groups. The proposal was opposed by newspapers here, who said the measure was politically inspired to affect the November 6 general election. BOXOFFICE : : October 27, 1951 ME 79
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- MAJOR FILM MERCHANDISING CAMPAIGN
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Page 108 and 109: .10-13-51 . ..Jean SHORTS CHART 630
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Boxoffice-October.27.1951

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