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Descriptive Statistics: Textual & Graphical (pdf)

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Bad Table – What’s wrong?<br />

Perceptive Limits by Understanding of Advertisements<br />

Understanding of<br />

Advertisements<br />

Cognitive Ability<br />

Lower (%) Higher (%)<br />

Low 61 42<br />

Medium 39 58<br />

Total Percent 100 100<br />

Total Number 190 250<br />

TOTAL 440

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