You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
'<br />
. . . K.<br />
was<br />
. United<br />
ESEARCH<br />
for<br />
BUREAU<br />
ODERN THEATRE PLANNERS<br />
iollment form for free information<br />
I MODtlRN THEATRE<br />
INNING INSTrrXTTE<br />
Brun! Bivd<br />
._,. Ji!y ;-J Mo<br />
atl«m«n:<br />
1-27-58<br />
1- •nroU us in your RESEARCH BUREAU<br />
Acoustica<br />
Air<br />
Coadiliooing<br />
Aictut*ctural<br />
'Black<br />
Lighting<br />
Building Material<br />
Carpet*<br />
Com Machines<br />
vion regularly, as released, on<br />
rts lor Theatre Planning:<br />
Serric*<br />
Complete Remodeling<br />
Decorating<br />
Dnnk Dispenser*<br />
Dhve-In Equipment<br />
G Lighting Fixtures<br />
Plumbing Fixture*<br />
Projector*<br />
Projection<br />
Seating<br />
Lamps<br />
[Z Sign* and Marquee*<br />
Sound Equipment<br />
Telerieion<br />
Theatre Front*<br />
Vending EquipcnenI<br />
NEW ORLEANS<br />
p.iinlrrr Cuunly" prrmlrrrd (or colorrd putruiiuKc<br />
ot United Thcatrus Clnboii here<br />
to full hou»e>. tJiref prrformniu-e.s dully . . .<br />
Ellii Kuziiii. the producer-director, wits In<br />
town one duy on un undlscluM-d mLvslon<br />
Hiizel Dule Ls Uie new Inspector ut Stevens<br />
Pictures Ella Tate, uho of Stevens. sUll Is<br />
confined to u lociU hos-pltal wlUi n broken<br />
leK. which she suffered In u full In her New<br />
Il>erUi hoine two month.s before Chrlstmn><br />
Siie was recently lrnn>ferred from tin- N'«-u<br />
Iberia Hospital to Charity here.<br />
Kxhlbltors seen In town Included Joseph<br />
Burcelonii. Btiton Hhukc H. E. Hook. Hook<br />
. . .<br />
. . Russell<br />
Tlieatre-s. Allceville. Alu., iind P. O. Prat Jr ,<br />
The<br />
Prat-Aucoln Theatres. Vachcrle<br />
Oloster. Oloster. MLss . reopened by J. J.<br />
Warren on a 90-day trial basLs, with an option<br />
lo buy the property. Warren also owns<br />
and operates the Fair In Centervllle. Miss.<br />
L. Stepheiis has taken over operation<br />
of the Village at Bonlta. La.<br />
Callen. who handled the buying and booking<br />
for the Tchula. Tchula. Miss., advised the<br />
trade through Transway that the G. M.<br />
Bennets ceased operation.<br />
Roy Lombardo, dispatcher at Transway<br />
who returned to work a few days ago after<br />
a week's stay at home wltli the flu. was home<br />
again after a relap.se . . . Addle AddLson was<br />
back from a European Jaunt lining up publicity-exploitation<br />
for two UA films. "Paths<br />
of Glory" and "Witness for the Prcsecutlon."<br />
Ix>th booked at Loew's State.<br />
"Whewl" exclaimed the crowd of passengers<br />
and employes al Moisant airport when Jayne<br />
Mansfield and hubby Mickey Hargltay<br />
stepped Into the terminal on a 15-minute<br />
stopover en route from Dallas to Miami on<br />
their hone>Tnoon. Work and everything else<br />
seemed to be forgotten as they crowded<br />
around the couple at every step and turn<br />
shouting for autographs, a touch of her and<br />
her snazzy white mink coat and a glimpse<br />
of her sparkling rock. "Hot Dlggety! Oh. my<br />
(o.ihl Hubbu, Hubba." echoed and re-echoed<br />
the entire length and breadth of the airport<br />
building<br />
Variety tent nutex: A general memberihlp<br />
inertliig L% on tub for February 3 ut the clubrooms<br />
A Valentine tuul MurdI OrlL^ mu.squerade<br />
party U> .slated lor February 15 The<br />
auxiliary and friends will huve a sporting<br />
time on February 6 ut "Ijidles Duy at the<br />
Races" . Tliratn-s clwied (or good<br />
the nelghtwrhood Onuiuda and Happyland<br />
Tlu-ulres. and installed a 30-foot wldescreen<br />
In the Prytanla.<br />
Hard-Ticket Policy Set<br />
For 'Arms' in Atlanta<br />
ATLANTA Paramount - Wiiby - Kincey<br />
executives have decided on a reserved -seat,<br />
hard-ticket policy (or the engagement of<br />
David O. Selznlck's "A Farewell to Arms"<br />
when the 20th-Fox picture opens at the Roxy<br />
Tlieatre Thursday c30> It will play two<br />
matinee shows each day and a single evening<br />
per(ormance.<br />
The decision was reached after con(erences<br />
l)etween James H. Harrl-son o( Wllby-Klncey<br />
Theatres and 20th-Fox executives. It will be<br />
the first hard-ticket plan (or the picture.<br />
The New York Roxy Is (ollowlng a reserved<br />
policy (or Its mezzanine alone.<br />
The engagement o( "Around the World<br />
In 80 Dai's" ended Wednesday (22) a(ter a<br />
31 -week run to permit relurblshlng o( the<br />
theatre for the Selznick picture.<br />
Screenplays 'Sundowners'<br />
HOLi,VWooL> Oii ..Miiioui iioiii MGM.<br />
Isobel Lennart has been set at Warner Bros<br />
to wTlte the screenplay o( 'The Sundowners,"<br />
the Gary Cooper. DeboraJi Kerr starrer which<br />
FYed Zlnnemann will direct under his own<br />
production banner. Miss Lennart Just completed<br />
another loanout chore— the screenplay<br />
of 20th-Foxs "Inn of the Sixth Happiness."<br />
Other SubiecU<br />
Mire<br />
I<br />
ttng Capacity<br />
FIGHT<br />
HEART<br />
DISEASE<br />
tfreu<br />
T<br />
Signe-:!<br />
to^c pc>d 'epiy cords tor your furttlcr convenience<br />
ibfotaie^ infonMOtioii art provided in TK« MODERN<br />
lATIE Section peblitked with the firit it«u« o<<br />
fc<br />
month<br />
BOxorncE January 37. 19M SE-7